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Advertising News and Know-How
Steve McKee, president of McKee Wallwork Cleveland in the ABQ, contributes to BusinessWeek, which must increase his footprint substantially. Especially, when he offers solid advice like "Ten Common Marketing Mistakes" that the magazine's readers can internalize, bookmark or print out and discuss. One mistake McKee identifies is Letting market research trump everything: Too many marketers invoke data as if …
Continue Reading about Mr. McKee Goes To Manhattan And Beyond →
Data on consumer activity and preferences is abundant today, but the ability to work with it, to turn it into meaningful insights that impact the brand's bottom line, is not. Hence, the need for Digitas' latest offering, CRM365. Based in New York City, CRM365 launches with 45 people and will partner with VivaKi digital and media agencies including Big Fuel, Digitas, Razorfish, StarcomMediaVest Group and …
Continue Reading about The Promise of Actionable Data Made Real →
Online marketers don't know jack about Matthew Creamer, and they probably don't know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, spendthrift sucker with a yen for new wheels and a body-image …
Continue Reading about No Worries, You’re A Moving Target Who Can’t Be Tracked →
Susan Lyne, C.E.O. of the Gilt Groupe--a members-only, online seller of luxury brand goods at discount prices--spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will have the largest payback.” Some of that, she said, is self-generated: “Asking …
Continue Reading about When Data Flows Freely Between Shopper And Online Store, Life Is Good →
Todd Wasserman of Mashable reports that banner ads may be experiencing big growth this year, they’re not getting any more effective. Only one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting. However, the Google report, which comes out this week, found that the format of a display ad can make a difference. A 250×250 pixel ad using Flash got the highest CTR of any …
Continue Reading about The Best Performing Banner In A Poorly Performing Class →
This is going to push some privacy buttons. According to The New York Times, your bank statement is about to become yet another frontier in the coupon-loaded advertising game. A company called BillShrink has worked with more than 2,000 banks to offer a new service — part loyalty card, part daily deal — called Statement Rewards. Under the program, online bank statements may include deals and discounts for bank …
Continue Reading about Coupons! One More Reason To Open And Inspect Your Bank Statement →
PORTLAND—When I was young my grandpa used to ask me, "What did you learn today?" It's a great question, and a reminder to learn something new each and every day. Which isn't a problem when listening to Blaise Agüera y Arcas of Bing Mobile and Places speak about his compelling work with visual data. Speaking to a packed house at WebVisions 2011 in the Oregon Convention Center this morning, Agüera y Arcas introduced …
Continue Reading about WebVisions 2011 Keynote: Read/Write World →
Until today, I had not heard of Gurbaksh Chahal, founder, Chairman & CEO of RadiumOne. My bad. Chahal--a serial entrepreneur, who sold his first company at the age of 16 for $40 million--is also an international best-selling author of The Dream, the true inspirational tale of his entrepreneurial journey. Thankfully, I am aware of RadiumOne. According to Fast Company, the company "uses a patent pending …
Continue Reading about He’s Been Right Twice Before. Is Gurbaksh Chahal Also Right About Tracking? →
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