ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” -- a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, ESPNRadio.com and the brand's podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content. …
To Build A Real Following On Facebook, Take The High Road
North Social, a leading provider of Facebook applications for businesses, has developed a series of “Fan Page Fail” video shorts featuring "socially-reckless" character Jonny Like, whose missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base. "You can't expect someone to return your 'Follow Us On Facebook' volley just because you printed …
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Critics Are Vocal, But A Brand Has To Know When To Listen And When To Trust Its Gut
The following ads from DirecTV are not featured on the brand's YouTube page. Which is weak. If you're going to make these spots and air them, stand by them. According to Adfreak, the "boxer" spot was posted for only a few days on DirecTV's official channel, because the ad (by Grey New York) sparked heated allegations of racism, reverse-racism, and even elder abuse. …
Mano A Mano En El Baño
You knew Old Spice's use of Fabio was a set up of some sort. Right? Right. Tune in to the internets tomorrow at high noon, Eastern Standard Time, to see which Old Spice man prevails. …
It’s A Dog’s RAV4
When you have a dog, it's important to also have a vehicle that perfectly accommodates man's best friend. A vehicle like the Toyota RAV4. Agency: Burrell Communications …
Be A Man, Eat Processed Meat Sticks
Venables Bell new "Man Medicine" campaign for Slim Jim argues for the remanification of men. Coed baby showers? Eating “just a salad” for lunch? Tantric yoga classes? The modern man clearly has lost his way. There is only one known cure for Male Spice Loss. And that’s a Slim Jim. …
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Hey Dodgers Fan, Hyundai Has Your Number
Here's a new poster from Innocean Worldwide in Huntington Beach that promotes Hyundai to Dodgers fans. Jeff Spiegel, Executive Creative Director, Innocean Worldwide. “Because statistics are a huge part of baseball, we created a series of posters around numbers that were meaningful to Hyundai and matched them up with numbers that would be meaningful, insightful or just plain fun to Dodgers fans.” …
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Independents Drink Tennessee Whiskey
A bottle of Jack Daniels, a letterpress shop in Knoxville and a man on banjo all help to paint the brand red, white and blue in this new campaign from Arnold Worldwide’s Boston office. Of course, craft is a popular subject today. Brands from Levi's to Dodge are painting Made in America pictures that tug at whatever bit of national pride remains a population battered by a crap economy, corrupt politicians and a …
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