Coed baby showers? Eating “just a salad” for lunch? Tantric yoga classes? The modern man clearly has lost his way. There is only one known cure for Male Spice Loss. And that’s a Slim Jim.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.