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Critics Are Vocal, But A Brand Has To Know When To Listen And When To Trust Its Gut

July 26, 2011 By David Burn

The following ads from DirecTV are not featured on the brand’s YouTube page. Which is weak. If you’re going to make these spots and air them, stand by them.

According to Adfreak, the “boxer” spot was posted for only a few days on DirecTV’s official channel, because the ad (by Grey New York) sparked heated allegations of racism, reverse-racism, and even elder abuse.

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Filed Under: Creative Review

About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

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