And war reporters are not soldiers. But this isn't about war. It's about using war to drive viewers to a media channel. Client: Sky TV Agency: DDB/Auckland …
Santa Wrestling
Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola's long white beard this Christmas. illustration by Steven Noble Created by Sell! Sell!, the ad depicts an old-fashioned illustration of a Fentimans Santa wearing the colours of Curiosity Cola and workman's boots standing victorious over a chubby Father Christmas lying prostrate and dressed in his customary red …
Rabbit Holes Discovered In Philadelphia
Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice. To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home: [via Brand Flakes for Breakfast] …
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Wieden Delivers Some Odd (In A Good Way) Executions for Target’s Price-Driven Strategy
Mrs. Clause Gets Freaky With Frosty
[via The Denver Egotist] …
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Cynical, But Palatable
TBWA\Toronto and Sons and Daughters director Mark Zibert have made another entry in Nissan's "Best Part of Your Day" campaign. By the way, the title track is "Do the Milkshake" from Memphis-based psychobilly band, Oblivians. …
REI Asks Gear Heads To “Find Out”
Dan Neil of LA Times doesn't like REI's new campaign from BBDO/Atlanta. REI and BBDO have, in other words, made the daring creative choice to portray the backcountry as it is frequently experienced by most of us: cold, wet, often dreary, disappointing and downright uncomfortable. The company's commitment to authenticity is commendable. It's also a little nuts. These ads do not make me want to run down to my REI store …
There Are No Rules Against This Performance Enhancer
The following commercial has an absurd brand promise, but somehow the childish music and acrobatics on water skis makes it okay. Client: Vittel Agency: Ogilvy & Mather, Paris Director: Lionel Goldstein Production Co.: Henry de Czar, Paris …
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