Agency: zig, Toronto [via Ads of the World] …
These Ads Make Me Happy, And I Bet The Beer Would Too
See the whole campaign in larger sizes. [via Luke Oeth and Josh Leutz] …
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Spotlight on NW Creative: Washington State Lottery
Traditionally, state lotteries have been allowed to have only one Mega Jackpot game - meaning you're state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington's Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber United, Seattle. Directed by PES. …
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Safe Sex Advocates Look Away
All The Science I Don’t Understand
The Rocket Project, created for Sony by 180/Los Angeles is world's most literal product launch. Eight high school science students are being given Sony VAIO CW series laptops to design and build a high power rocket. The rocket will be 25 feet tall, weigh over 500 pounds and be capable of reaching the stratosphere. It launches in April from Nevada's Black Rock Desert, an event that will be shown live online and on …
Flavor Takeover
As it is, the ad above is visually interesting. But I encourage you to watch it on Vimeo for the full impact. [via Ian Schafer] …
You Don’t Have To Be The Most Interesting Man In The World To Sell Pants
Fallon UK for fashion brand French Connection... [via Sell Sell] …
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Tropicana Doesn’t Just Taste Good, It Brings Brighter Mornings To The Arctic
As part of its "Brighter Mornings for Brighter Days" campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter. "This is a groundbreaking campaign for Tropicana that takes our brand into a compelling emotional territory that expresses what consumers have been …
