The Rocket Project, created for Sony by 180/Los Angeles is world’s most literal product launch. Eight high school science students are being given Sony VAIO CW series laptops to design and build a high power rocket. The rocket will be 25 feet tall, weigh over 500 pounds and be capable of reaching the stratosphere. It launches in April from Nevada’s Black Rock Desert, an event that will be shown live online and on Sony’s billboard in Times Square.
