Adpulp
Advertising News and Know-How
By David Burn
Jeff Bercovici who writes a blogumn called "Mixed Media" for Portfolio, mentions an interesting new media startup called Prism that's being put together by Merrill Brown, founding editor of MSNBC.com, and some of his cohorts. The mission of Prism, according to Brown, is "to develop a platform that would make it easy for a potential publisher in a large market to launch a website," one that would, through a mix of …
Continue Reading about Small Teams of Reporters Doing Big Things →
By David Burn
I love to see agencies produce high quality content for their clients. When a brand has an enthusiastic following (like Nike, VW or Apple) it makes perfect sense for the brand to push past advertising into editorial. That's what a select few clients and agencies are doing, VW and LaBov & Beyond being two. For the 12th consecutive year the Fort Wayne agency--which we recently profiled--is producing the Volkswagen of …
Continue Reading about Genuine Engagement Via Custom Publishing →
By David Burn
Facebook's recent redesign--a move that it made it more Twitter-like among other things--is top-of-mind for writers on the social media beat. Brian Morrissey notes how FB is also working to provide a seamless place for branded messaging. Facebook is dead set against having ads overwhelm the experience so they're weaving them into the experience, which is centered around the news feed. They want to make advertisers …
Continue Reading about Yet Another Facebook Story: Brands In The Stream →
By David Burn
Because I'm looking for work right now, I need to explain what it is that I do in plain terms. It can be difficult to do. Brands may not know they need a strategic content plan for the social space. Hence, their agency doesn't know it either. That's why my elevator pitch has to be perfectly in tune every time. Here it is: Stop pitching so much and start talking. When you "talk" you share common interests. That's what …
By David Burn
Gary Vaynerchuk of Wine Library TV is a mover and shaker. Even his detractors can't deny him that. According to TechCrunch, Vaynerchuk has expanded his growing media empire with Obsessed TV, an online interview show. "There is only so much content I can pump out," Vaynerchuk say. "I need to own as many media properties as possible." Vaynerchuk and host Samantha Ettus are co-producers of the new show. Each owns half …
By David Burn
Scott Cleland--who works at the nexus of capital markets, public policy and techcom--has a problem with free. He's not the only one. The dotcom bubble ethos that "information wants to be free" is like a gross mold destroying the incentives to create and distribute valuable content digitally. Let's take a analytical slice across both the content economy and the digital "ecommony" in order to fully grasp the …
Continue Reading about Digital Freedom Fighters On the Rise →
By David Burn
Steve Hall of Adrants is involved in a new project with Blurb, Ammo Marketing and Henry Grey PR. It's called Killed Ideas. The project, in a nutshell, seeks to collect the best "killed ideas" from creative teams in advertising and publish them in a book. "I'll be vetting and selecting the fifty which will appear in the book so I'm kinda excited to be involved," says Hall. Beginning today, frustrated creatives can …
Continue Reading about Good Ideas Don’t Die, They Get Cleverly Repurposed →
By David Burn
Science fiction writer David Niall Wilson offers "ten thoughts about the internet," all of which are spot on. Here's his sixth point: Entertainment, laughter, things that make people return happily to your section of the universe - these are the best tools at your disposal. Lolcats has a very simple site with a million unpaid comedians drawing their traffic. It works. Corporate sites are like the old rabbit fur …
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