What Content Can Do For You

Because I’m looking for work right now, I need to explain what it is that I do in plain terms. It can be difficult to do. Brands may not know they need a strategic content plan for the social space. Hence, their agency doesn’t know it either. That’s why my elevator pitch has to be perfectly in tune every time.
Here it is: Stop pitching so much and start talking. When you “talk” you share common interests. That’s what a brand with a strategic content plan does–talks, shares and engages around a common interest. For Camel, the common interest was rock and roll. That’s why my team developed an online music magazine for the brand. What I help brands do is find that common interest, then explore it deeply in digitally-powered community environments.
Are we good? You know where to find me.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.