What Content Can Do For You

Because I’m looking for work right now, I need to explain what it is that I do in plain terms. It can be difficult to do. Brands may not know they need a strategic content plan for the social space. Hence, their agency doesn’t know it either. That’s why my elevator pitch has to be perfectly in tune every time.
Here it is: Stop pitching so much and start talking. When you “talk” you share common interests. That’s what a brand with a strategic content plan does–talks, shares and engages around a common interest. For Camel, the common interest was rock and roll. That’s why my team developed an online music magazine for the brand. What I help brands do is find that common interest, then explore it deeply in digitally-powered community environments.
Are we good? You know where to find me.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.