TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurnHere's specific findings: Online video is the top marketing priority for 2010, edging out both email and search marketing Branded content is the preferred online video type with the highest use among all video formats, the highest …
Newsday Says Their Content Is Good Enough To Pay For
Newsday, the Long Island newspaper, is about to put a pay wall in place, according to The New York Times. And a spendy wall at that. The paper, owned by Cablevision, plans to charge $5 a week, or about $260 a year (Cablevision customers will get the subscription for free). The Wall Street Journal is $149 a year, by comparison. Other papers in the paid content game include The Financial Times, The Arkansas …
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The Better The Editor, The Better
Sean Blanda of eMedia Vitals is looking at the how editors are still a vital component of the media business, despite reports to the contrary. "Aggregation is just bringing stuff together, just collecting stuff and laying it out there. We used to do that more in the old days," says Mindy McAdams, an online journalism professor at the University of Florida. Presenting endless volumes of content is no longer the …
Will Write, Edit And Produce For A 10 Spot Or Two (Not!)
"Fortune swims, not with the main stream of letters, but in the shallows, where the suckers moon." -A.J. Liebling Wired is running a feature on Demand Media, a content mill that produces a deluge of articles and videos everyday in order to eek pennies in ad revenue from each. Lots and lots of pennies, I might add. Privately held Demand is expected to bring in about $200 million in revenue this year and the company is …
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Data Might Open A Door, But It’s Going To Take More Than Data To Be Invited In
Accenture, the management consulting, technology services and outsourcing company that pays Tiger Woods to be its spokesman is now entering a relationship with Adchemy, a Silicon Valley digital marketing company. According to New York Times: Adchemy is one of several ambitious young companies trying to employ cutting-edge computing techniques -- including machine learning, statistical inference and advanced data …
Consistently Great Episodes Are The Deepest of Hooks
According to Variety, online chatter about TV shows is forming an all important "viral watercooler" effect coveted by studios and their PR teams. Thanks to the Internet, a show's shelf-life now extends days after an episode's premiere for shows that lend themselves to obsessive online discussion and analysis. ...nowadays episode recaps for series like "Mad Men" and "Lost" are no mere quick rundowns of major plot …
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What Will Come From Tyree’s Palette?
A new media baron is about to born on the Third Coast. His name is James Tyree. Tyree, 51, is chairman of Mesirow Financial and scheduled to be the next owner of the Chicago Sun-Times and its 58 suburban newspaper titles. "Media kingpins aren't what they used to be, but Tyree said he's not content with modest expectations," according to an article in the paper he's about to own. Tyree said he's convinced there's …
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Restrictions Apply
Big Dog Eat Child is a sketch comedy troupe from Alsip, Illinois. They're also the team that's responsible for the Water Werks commercial above. While the homage to SNL appears to be in jest, it's actually a real commercial for a real client with real boats for sale--a fact which makes this spot richer than most. …
