This week GE and The Barbarian Group rolled out the latest episode of its new interactive series, The GE Show. The new edition is focused on the future of flight and how GE Aviation's technologies are paving the way for shorter, more reliable, less stressful trips for travelers. …
The Martin Agency Ramps Up Its Content Offering
I don't typically follow agency personnel moves, but this one caught my eye because it highlights the growing importance of content as a marketing service. The Martin Agency has hired Neil Patel to serve as its SVP/Director of Content Strategy & Development, a new position for the agency. Patel developed early brand integrations on cable, managed the launch of an eight figure branded entertainment attraction for …
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From Content To Retail And Back
Everyone's dabbling in media these days. Meanwhile, smart media companies are getting into retail. Wired Magazine, for instance, will sell merchandise like Jack Spade messenger bags, "The El" bike, headphones and iPad cases in a pop-up store that opens on Friday in the three-story Tower Records building in NoHo. "The gloves are off here at Condé [Nast]," said Wired publisher Howard Mittman, whose magazine will end …
It’s Advertorial, BFD
American Society of Magazine Editors doesn't like Forbes' new sponsored blogs. Not that that's a problem for anyone outside that esteemed organization. "Advertiser-supplied content, whether in print or online, should not look like editorial content," said society CEO Sid Holt. "This is a bedrock principle, clearly stated in the ASME Guidelines for Editors and Publishers. If the SAP page is a paid ad," he added, "it …
Digital Is Great For Targeting A Niche, But That Niche Needs To Be Sufficiently Large And You Have To “Own It” To Make Money
Poynter Online is running an interesting interview with Rafat Ali, who built and eventually sold paidContent to Guardian Media Group in 2008. Ali says he's bullish on the news business because of the obvious need for scale, and the fact that only a couple of star properties ever achieve the kind of scale necessary to fund a successful media enterprise. For any vertical, B2B or consumer, we have learned [that] for …
VW Takes Film Buffs To Iconic Locations
Volkswagen's "See Film Differently" campaign from DDB/London celebrates iconic film locations by, "turning the camera on locations." Natalie Lamont, Volkswagen Communications Manager, says, "Volkswagen is of course all about cars, but we love film as well. Our 'See Film Differently' platform is about sharing this passion with other fans and enabling them to see films in an unexpected, intelligent and interactive …
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Making Mom Laugh, Helps Mom Make Dinner
With the launch of its latest content play, Kraft Foods is hoping moms will laugh out loud (LOL). Of course, Kraft is no stranger to content. According to Chicago Tribune, the company debuted "Kraft Television Theater" in 1947 to to promote new products including sliced process cheese (1950) and Cheez Whiz (1952). Julie Fleischer, Kraft's director of consumer relationship marketing, content, strategy and …
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Microsoft Office Talks “Ideas” With Mac Users, Because Mac Users Are All Creative And Stuff
Microsoft Office for Mac 2011 presents "Id3a01ogy" -- a three part web documentary series that delves into the creative process. id3a01ogy is directed by Dennis Liu. This is how Liu describes the project: "It basically celebrates 'ideas' and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The goal was to integrate the new Office 2011 UI, …
