Adpulp
Advertising News and Know-How
By David Burn
I don't know if Mark Burnett, the King of Reality TV, is a Republican or not, but now that I've watched the first few episodes of his new show, Sarah Palin's Alaska, I am reminded once again how much more skilled politicians on the right are when it comes to creating winning media images. Billed as part travelogue, part documentary series, the show looks like an ad to me. One of the greatest ads in American …
Continue Reading about Eight Weeks Of Palin on TLC: “This Is Flippin’ Fun” →
By David Burn
This week GE and The Barbarian Group rolled out the latest episode of its new interactive series, The GE Show. The new edition is focused on the future of flight and how GE Aviation's technologies are paving the way for shorter, more reliable, less stressful trips for travelers. …
By David Burn
I don't typically follow agency personnel moves, but this one caught my eye because it highlights the growing importance of content as a marketing service. The Martin Agency has hired Neil Patel to serve as its SVP/Director of Content Strategy & Development, a new position for the agency. Patel developed early brand integrations on cable, managed the launch of an eight figure branded entertainment attraction for …
Continue Reading about The Martin Agency Ramps Up Its Content Offering →
By David Burn
Everyone's dabbling in media these days. Meanwhile, smart media companies are getting into retail. Wired Magazine, for instance, will sell merchandise like Jack Spade messenger bags, "The El" bike, headphones and iPad cases in a pop-up store that opens on Friday in the three-story Tower Records building in NoHo. "The gloves are off here at Condé [Nast]," said Wired publisher Howard Mittman, whose magazine will end …
By David Burn
American Society of Magazine Editors doesn't like Forbes' new sponsored blogs. Not that that's a problem for anyone outside that esteemed organization. "Advertiser-supplied content, whether in print or online, should not look like editorial content," said society CEO Sid Holt. "This is a bedrock principle, clearly stated in the ASME Guidelines for Editors and Publishers. If the SAP page is a paid ad," he added, "it …
By David Burn
Poynter Online is running an interesting interview with Rafat Ali, who built and eventually sold paidContent to Guardian Media Group in 2008. Ali says he's bullish on the news business because of the obvious need for scale, and the fact that only a couple of star properties ever achieve the kind of scale necessary to fund a successful media enterprise. For any vertical, B2B or consumer, we have learned [that] for …
By David Burn
Volkswagen's "See Film Differently" campaign from DDB/London celebrates iconic film locations by, "turning the camera on locations." Natalie Lamont, Volkswagen Communications Manager, says, "Volkswagen is of course all about cars, but we love film as well. Our 'See Film Differently' platform is about sharing this passion with other fans and enabling them to see films in an unexpected, intelligent and interactive …
Continue Reading about VW Takes Film Buffs To Iconic Locations →
By David Burn
With the launch of its latest content play, Kraft Foods is hoping moms will laugh out loud (LOL). Of course, Kraft is no stranger to content. According to Chicago Tribune, the company debuted "Kraft Television Theater" in 1947 to to promote new products including sliced process cheese (1950) and Cheez Whiz (1952). Julie Fleischer, Kraft's director of consumer relationship marketing, content, strategy and …
Continue Reading about Making Mom Laugh, Helps Mom Make Dinner →
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