American Express OPEN Forum is presenting an article on the art of sales by Dr. Susan L. Reid, a business coach and consultant for entrepreneurial women. Here are Reid's Five Keys to Making a Sale: 1. Treat your clients with respect, dignity, interest, and care. 2. Forget about rejection. 3. Shine your light. 4. You have to believe. 5. Take the stress out of sales. There's much more detail in the …
Hunt The Non-Hustler
Marketing speaker, author and consultant, Tara Hunt, was raised in a small town in Alberta. Naturally, she was shaped by that experience (as we all are, wherever and however we grow up). I'm not a hustler. I've never been a hustler. Sure, I know the elements of the hustle (there are enough examples around me) and could probably engage in the types of interactions that put me at an advantage, but what stops me is that …
Don’t Just Sell. Inspire A Cultish Movement.
Copywriter, Nathan Archambault, writes Maybe I'm Gravy, a blog about the sport (not to be confused with his sports blog). On said blog, he posits that ad agencies are shifting (or need to be) from making ads to creating cults. Ad agencies will still be idea factories. But creating ads is going to become a side dish to advertising's main course capabilities. Ideas are going to be used to create something every brand …
Continue Reading about Don’t Just Sell. Inspire A Cultish Movement. →
Life During Media Arts Time
"Transmit the message, to the receiver hope for an answer some day" -David Byrne Media Arts & Disruption, a TBWA\ blog, kindly offers up Lee Clow's philosophy on the state of the ad game today. Or "media arts" game, as the case may be. It's a short but stimulating read. For instance, here's one key paragraph: I also believe that we can't treat people as consumers anymore. They have already become audiences. They …
Advertising And Editorial To Live Happily Ever After
Until now, I've never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I'm a big fan of finding sponsors for worthy content. In the September issue there is a large insert on Singapore, with a survey paid for by its government …
Continue Reading about Advertising And Editorial To Live Happily Ever After →
Today In Twitterverse: Barlow Unloads
John Perry Barlow is on fire today. What you see above is just one in a series of challenging Tweets. What's the former Grateful Dead lyricist and internet freedom fighter mad about? Lots. Twitter, blogs, pompous behavior from new media elite, etc. I encourage you to visit his Twitter page to see his output from this morning. …
Continue Reading about Today In Twitterverse: Barlow Unloads →
Want To See A Real Social Network In Action? Here You Go…
Melinda Newman of the Washington Post wrote an insightful piece on Jam Bands, and how they do business. This is how it begins: Marc Brownstein is fretful. The Disco Biscuits bassist has 4,992 friends on his Facebook page. If he adds eight more, the social networking site's regulations dictate that his friend page must become a fan page, which many fans rightfully assume could be run by an administrator or manager. "I …
Continue Reading about Want To See A Real Social Network In Action? Here You Go… →
Greenpeace Wins One For the Forests
According to a Greenpeace press release, Kimberly-Clark Corporation, the maker of Kleenex, Scott and Cottonelle brands, has been convinced to institute stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. Kimberly-Clark plans to obtain 100 percent of its wood fiber for tissue products from environmentally …
Continue Reading about Greenpeace Wins One For the Forests →
