Celebrity Endorsement

When the unmistakable opening guitar chords of Bob Dylan's "The Times They Are A-Changin'" popped up during a commercial break, I perked up my ears. Turns out Kaiser Permanente is using Dylan to promote its new "Thrive" campaign, encouraging people to adopt healthy habits. But some people don't like it--as evidenced by this website, which is committed to exposing the 'truth' behind the ad campaign and other KP …

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So I'm sitting here watching "The Today Show" when a commercial for Purell Hand Soap comes on, with MC Hammer's "U Can't Touch This" in the background. Then it occurred to me that I just saw him a month ago dancing in a Nationwide Insurance commercial to "U Can't Touch This" implying "Hey, you too can go broke if you spend all your record royalties on parachute pants. So get Nationwide." Clearly, using famous songs …

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Female First: Busty beauty Pamela Anderson has ditched a personal appearance at US pet store Petco's 40th anniversary convention this week, because she learned the chain sells live birds. Staff at the legendary pet store were thrilled at the prospect of bringing the former Baywatch babe on board for their celebrations, but they refused to bow to her bird-loving demands, reports PageSix.com. The actress-turned-animal …

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Brandweek: IndyCar racer Danica Patrick has inked a multiyear deal to be spokeswoman for Old World Industries' antifreeze and windshield cleaning products. The racer, one of two female IndyCar drivers and rookie of the year in 2005, will be touting PEAK Antifreeze and Mr. Clean windshield wash and wiper blades in advertising, promotions, events and in-store merchandising. Patrick also promotes Argent Mortgage and …

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