[via tda] …
E.T. Likes Fried Chicken
I like a commerical that leaves room for interpretation. The above spot for Bojangles does just that. For what might it mean to take southern fired chicken away from those who would hold the highest office in the land? Does it mean our President should dine on grilled chicken, not fried chicken? Or is it a populist sentiment of some sort--a subtle way of saying Bojangles is for common folk, not suit-wearing promise …
TV Spending Fails To Address The Truth About The Product
Consumers are trending toward craft beers and the nation's laregst brewer (who doesn't make craft beers) is going to spend more money on TV in order to "educate" consumers about their brewing process, ingredient sourcing and history. In other words, A-B will try to sway beer drinkers from Sam Adams and the like to Michelob by using Sam Adams' marketing strategy. The St. Louis brewer devised the new strategy after …
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Dan Wieden Talks Howard Schultz Into Running National TV
"By its very nature, national advertising fuels fears about ubiquity," Howard Schultz, Starbucks CEO said over a decade ago. With Dunkin Donuts and McDonalds competing for his customers, Mr. Schultz is singing a new tune. One he learned from Dan Wieden. "We need to recognize that the category is evolving," Mr. Schultz told analysts on a conference call Thursday. "And as the leader, we have an opportunity to make sure …
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Newspaper Success Put Up In Lights
The Return of the Flying Pigs, "a story only the Philadelphia Inquirer could tell," is now showing in the City of Brotherly Love. It's a tale of an ad man transformed into a newspaper man, and making a go of it against a strong tide pulling papers out to sea. “The industry needs to proudly assert itself and talk about its strengths,” Brian P. Tierney, chief executive of Philadelphia Media Holdings said, and it …
An Exercise In Transparency
Buckley's not only makes coughs disappear, it makes MySpace layouts better. I kid you not. …
Guiness Imitates Honda (And Spends Lots of Money in the Process)
Keep Up The Bad Work
Typically it's unwise for a category leader to respond to an attack ad. But Anheuser-Busch has done so in a refreshing way, turning that age-old advise on its head. After a new Miller spot that depicts A-B's Dalmatian jumping ship when it sees a Miller Lite truck, Budweiser responded with a full-page ad on the back of USA Today's sports section. Their headline: Keep up the bad work, Miller Beer. It's getting a lot …
