Newspaper Success Put Up In Lights

The Return of the Flying Pigs, “a story only the Philadelphia Inquirer could tell,” is now showing in the City of Brotherly Love.
It’s a tale of an ad man transformed into a newspaper man, and making a go of it against a strong tide pulling papers out to sea.
“The industry needs to proudly assert itself and talk about its strengths,” Brian P. Tierney, chief executive of Philadelphia Media Holdings said, and it should be done “in a kind of fun way that puts a smile on people’s faces.”
[via The New York Times]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.