Brands

from The New York Times: A large client of Young & Rubicam Advertising in New York, the Campbell Soup Company, has quietly decided to seek ideas to promote a major product line from a far smaller agency specializing in unconventional creative approaches. The Pepperidge Farm unit of Campbell Soup has asked BrightHouse Live in Atlanta to develop concepts for advertising the Goldfish line of crackers, pretzels and other …

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The U.S. Army has given a facelift to its Web site, www. goarmy.com, to make the enlistment decision easier for potential recruits and their families. Some 12,000 pages of content and a half-million lines of code were condensed to 2,500 pages to make the "soldier experience" easier to understand. You won't be a killer, you'll be a P.R. professional! …

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"Has the sport become too edgy, too young and culturally black, for the predominantly corporate and well-heeled white audiences that have helped make Stern's league a major Madison Avenue player over the last two decades?" -Harvey Araton in The New York Times Indiana Pacer, Ron Artest going after "the fan" who threw a drink on him in Detroit last Friday. Following the most infamous brawl in NBA history, league …

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At only 25, Michael Kobold is the youngest president in the luxury goods industry. Kobold watches range in price from $1,500 to $22,500. Kobold personally designs every watch and ensures that each and every one meets his personal expectations of quality. He also acts as his own ad agency, creating the ads that represent his namesake firm. Here's his latest effort, which is running in The Economist: "With the James …

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There are brand overhauls and then there are brand overhauls. While DHL is a leader in many overseas markets, their US presence has been weak. But all that has changed in recent months with a major ad campaign from O+M New York and a total repackaging of the German-based firm's corporate identity. The new look popped up virtually overnight this summer on 426 warehouses, 2,841 retail store locations, 15,338 drop …

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from Crain's Chicago Business: According to consumer research firm Leo J. Shapiro & Associates LLC, which conducts an annual brand preference survey for trade magazine DSN Retailing Today 81% of consumers had a brand preference for groceries and canned foods in 1996. This year, only 63% of consumers said so. With the massive growth of discount retailers, or big box stores, consumers are increasingly purchasing on …

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The CEO of S.C. Johnson in Racine, WI--one of the world's largest makers of consumer chemical products, including Drano, Glade, Johnson, OFF!, Pledge, Raid, Shout, Windex, and Ziploc--is on his way to Beaverton, OR and the campus of Nike. Nike founder, Phil Knight, 66 is letting go of the day-to-day operations (and his corner suite) in favor of this marathon runner from outside his cultish organization. Nike execs, …

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Hooters is fighting for the sanctity of its "intellectual property rights," according to the Orlando Sentinel. Since opening its first sports bar in Clearwater in 1983, Hooters now earns more than $750 million a year from nearly 400 restaurants encircling the world. And a host of copycats followed, according to a deposition by Hooters' Senior Vice President Michael McNeil, who cited competition from such sports bars …

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