Nike Sticks Its Neck Out

The CEO of S.C. Johnson in Racine, WI–one of the world’s largest makers of consumer chemical products, including Drano, Glade, Johnson, OFF!, Pledge, Raid, Shout, Windex, and Ziploc–is on his way to Beaverton, OR and the campus of Nike. Nike founder, Phil Knight, 66 is letting go of the day-to-day operations (and his corner suite) in favor of this marathon runner from outside his cultish organization.
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Nike execs, deeply enamored with their brand, have been known to brandish their swoosh tattoos to prove their loyalty. My advise to Mr. Perez…put it where everyone can see, like Iverson and Puffy, on your neck.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.