Adpulp
Advertising News and Know-How
By David Burn
from USA Today: Delta Faucet announced recently that it would spend 60% more on advertising this year than last. Delta's media blitz is designed to alert consumers to nearly a dozen products it will debut next week at the National Kitchen & Bath Association trade show in Las Vegas. At the show, Delta will try to entertain and entice plumbing and building professionals at a haute couture-style fashion show with …
Continue Reading about Wearing Your Facuets On Your Sleeve →
By David Burn
from Adweek: Luckie & Co. is launching a new television campaign for Express Oil Change and Service Centers next week that will introduce Otis, an opossum, as the company's spokescharacter, the shop said. Not Otis "In a category where we are outnumbered and outspent, our goal was to find a way to break through the clutter and the obvious choice was with an opossum," said Brad White, the independent Birmingham, Ala., …
By David Burn
from USA Today: Toyota started its Scion division from scratch to aim straight at the teens and twentysomethings of Generation Y, roughly those born after 1977. To attract Gen Y's attention, Scion created a traveling art show featuring works by artists with names such as Buff Monster and Stay High 149. Gordon Wangers of Automotive Marketing Consultants, which did some of the outreach for Scion, says his "tattooed, …
By David Burn
Archie McPhee, Outfitters of Popular Culture. …
By David Burn
from San Francisco Chronicle: MindManager, a program for organizing and presenting ideas offers an alternative to Microsoft's ubiquitous PowerPoint. MindManager is based on the theories of mind mapping, a graphics-heavy philosophy of organizing and presenting ideas using circles and lines. The technique was developed by author Tony Buzan in the late 1960s. With MindManager, a user can present ideas on a computer the …
By David Burn
from The Auto Channel: The hottest car in America …
By David Burn
According to Adweek, RadioShack is moving it's 250 million dollar account to Arnold Worldwide. The Fort Worth-based electronics retailer formerly managed it's advertising needs in-house. Somehow I see these circulars staying in-house. Given that accounts change hands almost daily, such occasions are often less than news worthy. However, this change is accompanied by a sweeping, and potentially momentous declaration. …
By David Burn
from Washington Post: The American Society of Hand Therapists issued a consumer alert in January saying that handheld electronics are causing an increasing amount of carpal tunnel syndrome and tendinitis. With that warning, the society included directions on how to properly hold the devices, urging users to take breaks and, if possible, place pillows in their laps so their wrists are in a more upright …
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