Brands

Savannah Morning News: "Georgia on My Mind" leaves everyone with a warm and fuzzy feeling. About Ray Charles, not Georgia. That's what surveys told Georgia Department of Economic Development Commissioner Craig Lesser about the state's slogan. So for the first time in two decades, Georgia now has a new tag line. At a Thursday "State of Economic Development" luncheon at the Savannah International Trade and Convention …

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The Times is running a piece on Maidenform's new ad campaign, but what intrigues me is their old campaign. "Hold it, I know...our Maidenform lady is really a firewoman." The New York Times: Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from the end of World War II up through the mid-1960's. It was the one with gorgeous ladies, their …

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Philadelphia Daily News: Seen those posters for Moosehead around town? They've been popping up on telephone poles on South Street, Old City and elsewhere. No names, no ad copy, just a green silhouette of a moose head. You're witnessing the start of a quirky marketing campaign to revive one of Canada's classic but forgotten lagers. Whether it works or not, Moosehead's effort to rebuild its brand reveals much about …

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Thanks to Frederik Samuels for posting the following ad, created by Heye + Partners. Translation: Nice Try, Mom... …

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Lewis Lazare: Most advertising goes out of its way to ignore any and all troubling aspects of a product, so it's a treat to come across an ad that plays up the negative and boldly tries to turn it into a positive. That's real chutzpah for you. A new print execution from the Walrus Agency in New York City tries to make light of the fact the product it is promoting, a Grand Marnier liqueur called Cuvee du Cent …

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Market Watch: McDonald's Corp. said Wednesday that it will offer a minority interest to the public in the popular Chipotle Mexican Grill chain. Chief Executive Jim Skinner told analysts at a conference at the company's Oak Brook, Ill., headquarters that the prospectus would be filed with the Securities and Exchange Commission by the end of October. Shares of McDonald's fell 87 cents, or 2.7%, to $31.74 in afternoon …

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USA Today: Federated Department Stores said on Tuesday it is planning to cut up to 6,200 jobs beginning next year and change all 62 Marshall Field's stores to the Macy's name in the fall of 2006 in its biggest steps yet since completing its acquisition of May Department Stores. The job cuts are the first announced since Federated completed in August its $11.9 billion acquisition of rival May, creating a combined …

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Bangor News: Using a photograph of a twentysomething Lycra-clad man climbing the rock face of a mountain to sell a Maine vacation is just wrong, Bob Hastings believes. Hastings, 57, the CEO of the Rockland-Thomaston Area Chamber of Commerce, has nothing against men in Lycra, or courting them to come and visit Maine. It's just that there's other people, with bigger wallets - and maybe bigger waistlines - and more time …

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