On May 25, Laura from eBay's Community Communications team, posted the first entry on eBay's new blog. It’s an exciting day for us…and a sign of the changing times. Today, we’re saying a fond farewell to our old monthly Chatter newsletter, and we’re joining the “blogosphere” with the launch our new eBay Chatter blog. Since, then other eBay bloggers have written about the two millionth passenger vehicle sold; Pay Pal …
Female Bloggers Have Advertising Options
There's a new blog ad network on the block, and it's testosterone free. The BlogHer Ad Network is a solution for women bloggers who want ads on their blogs. We are going to market with a limited number of (superb, brilliant, awe-inspiring) partner blogs, working with just a few of the women we've gotten to know through BlogHer's conferences and community. This is just the beginning; We plan to grow the number of …
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What’s A Blog? Hey, We Need One Of Those.
Blogs blogs blogs. Blah blah blah. eMarketer.com reports that only 30% of Fortune 1000 executives know what a blog is. The piece also says only 20% have a process in place to monitor blog conversations about their company. I'm not sure these figures are going to surprise and elighten anyone. So, mainstream marketers are not up to speed yet. Okay. After more maverick brands pave the way, I'm sure the late adopters …
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Seeing The World Cup Through A Brand Ambassador’s Eyes
I just adopted a real live German. Her name is Sabine Wolf-Reinfurt, and she's going to tell me all about the World Cup this summer. Thanks to Puma, you can get your own Adoptee. Of course, Visa did this during the Olympics. But they didn't offer real Germans for adoption. …
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700 Writers. Millions Of Readers.
There are group blogs and then there are group blogs. According to the New York Times, The Huffington Post has some 700 bloggers, most of them far from famous. And those aren't the only impressive numbers the site has to its credit. The Huffington Post had more than 1.3 million unique visitors last month, according to Nielsen/NetRatings, and more than 2 million in February. It seems that Ms. Huffington, who has …
This Is Fucking Funny
Care of Transnationalblueblood …
Sticks And Stones Will Break The NBA’s Bones
Mark Cuban's $100,000 blog offense: The playoffs are where teams and the NBA itself earn their money. It's where team profits are made, it's where TV ratings are made and when TV ratings are good, the league makes more money. In other words, the playoffs are our money product. As with every business, the best people should be on the job with the money products. That's not the way the NBA does it when it comes to …
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Now Reading
I've been paying attention to several new ad blogs, of late: The Diary of Putney Swope Scamp Why Advertising Sucks Make the Logo Bigger The Ranch Wrightoff Adverb Advergirl Brand Architect and Bullshit Observer It's a robust category filled with professional communicators, each of whom bring their own unique stories and slants on the business. Good stuff. …
