photo by Darcy Padilla Wired Magazine contributing editor Fred Vogelstein spent some time with Michael Arrington of TechCrunch. The result is a splendid look at one of the top bloggers in the universe. Arrington has turned his passion into a tidy business. Revenue from advertising, job listings, and sponsorships now totals about $200,000 a month. He says he could have sold the operation last fall to a media company …
Modern Media Maven With The Mostest
Adweek interviewed Arianna Huffington, whose site The Huffington Post draws 3.5 million unique readers a month. Here are a few highlights: Q: Do you consider yourself a brand, like Oprah or Martha Stewart? A: I consider the Huffington Post a brand. A brand is something others may consider you, but I still consider myself a human being. Q. When you launched your Web site, what surprised you most about the process? A. …
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I Love The Premise
For some non-coastal bias, visit Whitewater, Wisconsin's finest marketing blog, Fly-Over Marketing. …
Repurposing Thoughts On Original Content
Jory Des Jardin, one of the founders of BlogHer, on the value of producing original content: I get bored with blog content that simply riffs off of other content, even though there are content providers who do very well with this tactic. Let's be realistic: we need interpreters and evaluators of original content, but I didn't begin blogging with an eye toward keywords to embed, or A-List bloggers to emulate, in my …
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Today In Twitterville
What Ariel Waldman is talking about: Boss: "Sex is what drives the web." Coworker to me: "And your BLOG." Boss to me: "And your TWITTER. Twitter that, bitch!" What Steve Rubel is doing: Security at the mall is keeping us outside. Thankfully weather is fine. I feel like one of the oldest here. What Kate Consumption is doing: updating all of my social apps. like a big nerd. What iJustine is dealing with: Apparently …
Ad Blog Link Love
A few great posts on some other blogs recently, if you haven't yet checked them out: Tangerine Toad has a great 3-part series on "Web 2.0 Unmasked," exposing the issues faced when pushing brands in new media applications. HighJive at MultiCultClassics outlines "an abridged lineup of stereotypical characters that effortlessly land Madison Avenue positions ahead of minorities." I've never worked in New York City ad …
Perez Hilton’s Paparazzi Problems
Gossip blogger, Perez Hilton, whose real name is Mario Lavandeira, is fighting lawsuits by paparazzi and others who claim he posts their photos and video content on his site without permission, according to The Wall Street Journal (paid sub. req.). His web site routinely posts tabloid photos of celebrities and adds scribbled commentary and rudimentary doodles. Mr. Lavandeira defends his actions, saying his …
Micro Media Easier To Trust
Ad Age wants its readers to know how essential blogs are to the media mix and product promotion. One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said …
