A lot of nice people with interesting radio shows have asked me to appear on their programs of late, and hey, I'm a person with plenty to say, so I'm pretty receptive to these audio advances. It's always fun and flattering to talk with people who are interested in the work you do. And GenY marketing expert, Bret Bernhoft of The Face of Media, has a knack for radio and for putting a story together, which makes …
Ad Guys And Gumshoes
Thanks to a stolen next-gen iPhone and one "reporter's" willingness to buy it, there's a lot of interest today about who is a journalist and who is not. The Gizmodo/Apple story led me to think again about a topic Steffan Postaer recently took up an on his personal blog, Gods of Advertising. In order to build a credible blog, I cannot shill for my agency, much less my own work. I have done it and paid a price. Readers …
Spotlight On NW Creative: Dave Knows Portland
So, I'm driving around town yesterday and what do I see? I see a transit ad for Dave Knows Portland, a blog about Portland. Turns out, Dave's girlfriend Heather (who is also a Portland blogger) put the ad together and purchased the media as a gift. Nice gift. …
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That Looks Like Variety’s Dinner They’re Eating
LA Times entertainment reporter, Patrick Goldstein, is on a story that sheds light on one of my favorite topics--the lingering sense of entitlement in managers of businesses being forever altered by the Web. My sources at a number of different studios say that Variety Editor Tim Gray and various entertainment reporters at the trade have been telling publicity execs that if they give casting scoops to any of Variety's …
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Blurring Distinctions: New, Old, Niche Or Mass, It’s All Media
Ravi Somaiya of Gawker wants me to link to his article, "How Blogs Are Becoming More Like Newspapers". I'm doing so and repackaging a couple of his paragraphs for good measure. Now blogs compete aggressively for audience. Politico, Deadline Hollywood and everyone else seeks to break news to differentiate them from their competition. To do so they, and we, must also now write tight, concise headlines, choose decent …
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Worthy of Further Clickery, Vol. 3
The Web is a vast space where endless discovery is possible. That's one of the things I like about it. When you stumble upon a new source of material that resonates with you, it's like finding an arrow head or a fossil or a special rock. Given how persistent I am about tilling the digital soil, it's natural for me to turn up some gems. Keeping track of them all is the part I find difficult. Hence, this …
You Can Lead A Blogger To The Keyboard…
Joel Spolsky, co-founder and CEO of Fog Creek Software in New York City and popular blogger at Joel on Software is done blogging to build business. The best evidence suggests that there are many other effective ways to market Fog Creek's products -- and that our historical over-reliance on blogging as a marketing channel has meant that we've ignored them. I realize now that blogging made me, and Fog Creek, a big fish …
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Matchmakers Needed, Or Not
Lenore Skenazy of FreeRangeKids, writing for Ad Age asks why it's so hard for a blogger to find advertisers on her own. The truth is: I have no idea how to find a sponsor and I fear that, for all their talk about social media, sponsors are not out there finding us -- "us" being the blogs with a feisty, even fanatical following of 5,000-10,000 page views a day. Danielle Wiley, senior VP-digital brands at Edelman …
