The Face of Media, Vol. 2

A lot of nice people with interesting radio shows have asked me to appear on their programs of late, and hey, I’m a person with plenty to say, so I’m pretty receptive to these audio advances.
It’s always fun and flattering to talk with people who are interested in the work you do. And GenY marketing expert, Bret Bernhoft of The Face of Media, has a knack for radio and for putting a story together, which makes appearing on his show an additional pleasure.
Download the show for free at the iTunes store.
During last night’s discussion, the question of investors came up and I said I’m always open to ideas, but that I want to retain editorial control over the property. I added that we’re looking for more writers, an illustrator to help us design t-shirts and an ad rep who can whip our display business into shape.
On this last question, Shawn and I have long been aware of the additional challenges that serving an ad-savvy audience brings to the display ad equation. At the same time, who are we kidding when we say ad people don’t look at, or click, ads? Ad people are people–we do what all people do, we take an interest in what’s interesting.
An additional thought on this, I was measuring various blogs against mainstream media properties over the weekend. Yes, I have tedious hobbies. At any rate, one thing I noticed is that is bigger than, according to data from Alexa. Gourmet, of course, has a printed version, is owned by Condé Nast and is about food, not media, marketing and advertising.
I also noticed during my research that is bigger than and that and are both bigger than and My conclusion: it’s more fun to be the disruptor, than the disrupted (and potentially, more profitable).
Previously on AdPulp: The Face of Media



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.