More and more, new books are getting their own online trailers. This one looks interesting: According to the author’s blog, it will be available in September. Don’t confuse it with a similarly titled book by Mark Tungate about the history of advertising.
Art of Advertising
When I was in high school, there was a lot of interest in the 60’s, partially due to the reissuing of classic albums on CD. And Nike used “Revolution” in an ad, while Neil Young said he’d never sing for a brand. Now, once again, the Sixties are back in vogue in advertising. From The […]
I haven’t fully explored this yet, but thanks to a comment on The Ad Contrarian I was pointed in the direction of an Australian TV show that deconstructs ad campaigns. The show is called The Gruen Transfer. From the website: The Gruen Transfer (TGT) is a show about advertising, how it works, and how it […]
Every now and then (or more like all the time), I need to remind myself that there’s an art form to great writing and concepting. In the day-to-day, get-it-out-now world of advertising, we need to keep the basics in mind. Over at I Have An Idea, there’s a wonderful article by Suzanne Pope, GCD of […]
I like to see artists do something smart with advertising. Matt Siber, for instance. Here are some words from his Floating Logos artist’s statement: Inspired by the proliferation of very tall signs in the American Mid-West, Floating Logos seeks to draw attention to this often overlooked form of advertising. Perched atop very tall poles or […]
I’m a huge proponent of brands hiring artists to produce something of lasting value. And I love to see a local company step up and support the artists in their community. Alden State Bank in Alden, Michigan made good on both of these ideals when they put John T. Unger on their signage needs. Unger […]
Sometimes it helps to see the “making of” segment or director’s notes before the feature. This is one of those times. Okay, now view the spot from McCann Erickson. The advert imitates the infamous Bellagio fountains in Las Vegas in tune to the comic opera Don Pasquale.
Once upon a time, I used to cut out photos, captions and headlines from the newspaper and rearrange them to make a totally new statement. I’d often follow the newly formed thought with lines of verse, making for a rudimentary media mashup. Austin Kleon, “a writer who draws” is up to something similar. He takes […]
This ad for Saks Fifth Avenue is bound to give the more idealistic Shepard Fairey fans reason to pause. Pimping the new Prez is one thing, but Saks is on another level. It’s unadulterated consumerism. Eric Wilson of The New York Times, asked Fairey if his work could be “misunderstood as some sinister form of […]
Masters of Photography from The Macallan is a beautiful series of images by Rankin captured at the distillery. The setting, the model, the famous photog and his 1000 Polaroids all combine to make a strong statement about this Scotch whiskey brand.