When the CEOs of GM, Ford, and Chrysler went to Washington a couple of weeks ago to plead for money, there was one glaring thing that stood out: They each flew on separate private jets to get there. That’s the kind of tone-deaf move people remember, and it’s exactly what politicians and pundits seized on. […]
Art of Advertising
It’s always a great idea to get the name of the brand in the headline! This ad for Quickie brand Wheelchairs trots out the double entrendre of all time. The 4-page insert is even more bizarre, using the header “Unburdened. Uncomplicated. Uninhibited.” above the image and this headline.
In Atlanta, when you’re stuck in bumper-to-bumper traffic, getting the hell out of dodge is an appealing notion. And AirTran Airways (which is very popular here) is pushing that idea with skywriting: AirTran Airways is turning to skywriting in the Atlanta area this week to advertise a sale. The Orlando-based airline, which has its main […]
No it’s not an ad, but it sells. From an article called “The Imminent Collapse Of Global Markets Is No Reason To Skimp On Four-Season Gutter Protection”: In a lot of ways, our economy is like a gutter. You take care of it, and it takes care of you. But when the people in charge […]
My new column for Talent Zoo takes a look at negative ads–both in political campaigns and consumer marketing. A psychologist could explore the pathology more in-depth than I could, but the basic fact is that negativity sticks in the brain. It has an immediate, visceral impact. Compliments are fleeting, but insults sting for years. You […]
Alan Wolk has a great entry today over at The Toad Stool. He tells of watching “Field of Dreams” with his two young children: It was only 1989. A year that most you reading this blog had already been born. Yet there were no cell phones. No internet. In one key scene, Kevin Costner and […]
Damn… ‘King of Voiceovers’ Don LaFontaine Dies at 68 If I smoked 2 packs a day I could sound like that, too…VO work is such a cushy gig.
Talk to any professional photographer today and they’ll invariably seethe at the mention of istockphoto or other websites that are lowering the costs of stock photos (and videos), and becoming the first choice of many cost-squeezed agencies or clients. BusinessWeek takes a closer look: But what should photographers and graphic designers do? They need to […]
The Mr. T Snickers ad that caused a stir this week has been taken off the air. The AP says Mars Inc., which makes the candy bars, meant the ad to be funny, not offensive, and that’s why they decided to pull it. The Human Rights Campaign Foundation said the ad used stereotypes of gay […]
I predicted that Bob Garfield’s Open Letter To John Wren would stir things up, and judging by the 70 comments, it sure has. So should we care if ads are perceived by some as offensive or not? It’s the subject of my new Talent Zoo column. Here’s a snippet: “It’s just an ad.” This one […]