Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy. The Drum asked her a few questions about the move. One question in particular is worthy of further exploration. What’s the most exciting trend you’re seeing in advertising right now? Honestly, the most exciting thing to me right now is that advertising doesn’t know what …
Better Agency/Client Relationships Rely On Open And Honest Dialogue
Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from 'the work.' Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself what a lobby full of trophies truly says about your agency? Does it say you're …
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Why Working In Advertising Sucks And What We Can Do About It
Editor's Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is quite simply the worst it’s ever been. The. Goddamned. Worst. Apologies to all the kids, puppies and my …
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Holy Tongue Cleaners, Orabrush Team Spins Off
Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who is behind YouTube advertising sensations like Orabrush. As it happens, Orabrush's …
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Portland’s Direct Response Agencies Are In The Money
Portland is known the ad world over for Wieden+Kennedy and Nike. But there is another Portland lurking beneath the Swoosh. It's mostly a tangled world of small shops fighting for table scraps and relevance beyond Oregon. Mostly, I say, because there's yet another unheralded Portland agency world that is thriving. Three of Portland's five largest agencies are direct response marketers. At the top of this list is …
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