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What if small agencies with amazing talent combined forces under one umbrella? Might that improve creative output at scale? According to The Wall Street Journal, Plan A, a new advertising-holding company based in New York City will bring together a wide range of creative boutiques. MT Carney, the founder of ad firm Untitled Worldwide, and Andrew Essex, the former CEO of Tribeca Film Festival and Droga5, are …
Continue Reading about There’s A New Aggregator of Boutique Agencies in Town →
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, why are agencies and clients slow to hire senior creative people? You'd think that the most experienced people, as …
Continue Reading about Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource →
There was a time when ad agencies were cool and clients were boring and that was all there was too it. Well, in case you haven’t been inside an ad agency for a while (or you sit in one of the few offices left in North America with a door on it), things today are different. In many cases, even the complete opposite, as agency life continues to get weird and more clients take things in-house. I’ll leave it to …
Women in advertising are fighting for fairness. Did you know that 70% of young female creatives say they have never worked with a female creative director or executive creative director? With so few mentors within the business, young female creatives don’t receive the right skills, advice or tools to help them succeed. Nicola Kemp, the trends editor at Campaign is advocating for unmasking the ugly truths …
Continue Reading about The Wider the Pay Gap, The Less Respect the Men In Charge Have →
We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. "A lot of people right now are intrigued by being closer to the core business and being much more effective," says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad Age, she's one of many on the path to better. Alec …
Continue Reading about In-House Advantage: Why Agency Creatives Are Taking Flight →
Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …
Continue Reading about Spotify’s In-House Creative Team Is Raising The High-Bar →
How serious are you about your advertising career? Are you a hard-charging, award-winning pain in the ass? Many of you, I expect, can answer affirmatively to my non-rhetorical question. Mark Wnek would have answered, "yes," at one time. But not today. He's a new, more mellow man now. In fact, a former colleague thought he had a stroke. He did not. He woke up and hired a life coach. That's how change happens. …
Continue Reading about Drop The Warrior Pose and Make Advertising Fun Again →
The agency business is melting down. We've seen this before; nevertheless, it is disruptive and there are real people suffering behind the statistics. Derek Thompson of The Atlantic notes: For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion, according to government data. The number of jobs at ad agencies fell by about 5,000 last …
Continue Reading about One Day You’re On Fire, The Next Day You’re Having A Melt Down →
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