Adpulp
Advertising News and Know-How
The financial mess we're facing will have lots of consequences for the ad industry. BusinessWeek takes a look at a slowdown affecting one of the hotter sectors in the biz: online advertising. Even before the financial market malaise took a turn for the worse with the bankruptcy of Lehman Brothers, Bank of America's (BAC) purchase of Merrill Lynch (MER), and the government bailout of AIG (AIG), researchers were …
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I've always believed that ad agencies are way too generalized: that they don't have a point of view or specialty, whether it's the type of work they do or clients they pursue. My guess is that the new Dallas-based Vice Squad Agency won't have that problem. Pegasus News has more: Gambling, Alcohol and the Adult Industry comprise an enormous portion of our economy, yet there is not a single advertising agency catering …
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By David Burn
Mark Fitzloff, Wieden + Kennedy's newly appointed co-ECD said something to Adweek that I like. "People think it's easy to work on Nike. But what we've learned is that provocative advertising is not sector specific." …
By David Burn
The Wall Street Journal reports that British agency, Leagas Delaney, is on the rise again after nearly going under in 2003. In the past three years, Leagas Delaney has roughly doubled annual revenue to $30 million. Recent new clients include the Body Shop, Timberland and Dyson, a vacuum-cleaner manufacturer. Tim Delaney, 62, says he can be tough to work with because he pushes his staff to be thorough, and to think …
A bunch of years ago, Creativity Magazine used to feature the "Cliff Freeman Komedy Korner." They're not as talked about as they used to be, but they're trying to get back in the groove: Tom Christmann, the agency's recently appointed Executive Creative Director and heir-apparent to ueber-creative Cliff Freeman himself, has strengthened his creative team of 20+ with new talent. "We believe at the agency that the term …
By David Burn
Lots of agencies are toying with their self-promo web sites, as they should. One shop--Love Creative of Manchester, England--went so far as to design a site in Power Point. Why, I can't say. I suppose to prove it could be done. [via Ian Tait] …
Listen to the CEO of Dell as he heaps praise on WPP, expresses pride at being at the forefront of integrated marketing, and can barely contain his excitement for his new agency. Cheers to George Parker for this one... …
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The Wall Street Journal reports that GM, in dire straits, is looking to its ad agencies to pinch pennies: In its latest attempt to save money, General Motors has asked its advertising agencies to slash their fees by as much as 20% this year and next, according to several people familiar with the matter. The owner of Cadillac and Chevrolet works with dozens of agencies around the country, including Publicis Groupe's …
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