Adpulp
Advertising News and Know-How
By David Burn
According to a new survey from RSW/US and Second Wind, agencies aren't using social media tools to their full advantage. Nearly three-quarters of the 212 agency leaders polled are connected to LinkedIn, 66 percent to Facebook and 56 percent to Twitter. But when asked how frequently they use each, the majority said no more than once a month. For example, 47 percent conceded that they never tweet, 7 percent said they …
Continue Reading about Coffee Is For Closers. Social Media Is For Openers. →
By David Burn
Ad Age asks, "Does the Industry Need Big Digital Agencies Anymore?" I don't believe it's a rhetorical question. Anthropologist Margaret Mead said, "Never doubt that a small group of thoughtful, committed citizens can change the world; Indeed, it's the only thing that ever does." Oh right, we're not talking about changing the world here, we're talking about spreading a brand message digitally across many cultures. Tom …
Continue Reading about Who Has The Digital Answer? He Does! No, She Does! No, I Do! →
By David Burn
Editor's note: This article is by Sloane Kelley, a former colleague and current friend. She stepped in to my shoes when I left BFG Communications last year and is now the agency's Content Director. She's also a mover and shaker in Savannah (and beyond), as this guest post clearly indicates. SAVANNAH--Say the word "Savannah" and it typically conjures up visions of Spanish moss, Midnight in the Garden of Good and Evil, …
Continue Reading about Guest Post: Savannah Unleashes The “Geek” →
By David Burn
Ad Age is running another article about digital agencies being ready to lead, but the article isn't all that interesting. What is interesting is the first comment on the article. It's from Josh Levine of Rebel Industries. Here's a clip: One of my favorite quotes is from Anne Busquet, former CEO of IAC and American Express, which goes "It's not the age of the internet, it's the age of customer control." Yet the debate …
Continue Reading about Reading Agencies By Their Cover Is Bad Form →
By David Burn
Adweek is reporting that BBDO/Detroit and its field offices will close on Jan. 26, 2010, putting 485 people out of work. Given that news, it's kind of weird to see the following message on Chrysler.com: "Give yourself a promotion." Ouch. On July 30 Chrysler told the agency that while it wished to continue to work with the shop, it was not prepared to do so under current contract terms. After emerging from bankruptcy …
I, like lots of other folks, was very saddened to hear of the closing of Cliff Freeman & Partners. But what struck me was how few agencies do what Cliff Freeman did--keep a style of advertising for many years, through many clients. No, it didn't last forever, but can an agency even attempt to create a signature creative style anymore? Most agencies attempt to do it all, style-wise: serious-minded work, goofball …
By David Burn
Like Pop Art, The Ad Agency in Portland is a shop with a prominent street-facing sign. I know it's not a lot to go on, but like I said last month "agencies need to connect to the street in more ways than one." If there's an agency in your city that announces itself in a sign, please snap a pic and send it our way. Thanks. …
By David Burn
Two unrelated events in Adlandia last week say something about the shifting sand under our collective feet. The first is word that Cliff Freeman & Partners has skidded to an inglorious stop. The second bit is news that two former Crispinis have joined with a gaming exec to form a crowdsourcing agency called Victors & Spoils. "The goal of his new agency is to "get more people involved in the creative process, but not …
Continue Reading about Cliff Freeman Has Known Victory And The Spoils Derived From It →
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