The Wall Street Journal is reporting that a new super group has been formed. This one's called Possible Worldwide. Owned by WPP, Possible is made of these digital-specialist parts: New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue Interactive and New Delhi-based Quasar. "We see the digital business becoming more complex not only from a technical point of view but also from a geographic …
Publicis Has The Numbers Investors Like To See
The agency business is in the dumps. That's what we hear from the press, right? Wrong! According to The Wall Street Journal, Publicis Groupe posted organic revenue growth for the last quarter of 2010--a key metric in the advertising industry that strips out acquisitions, disposals and currency effects--of 12.5%, almost twice what analysts had expected for the quarter, and a level Publicis hasn't seen since the …
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The Rope And The Tug Of Advertising. Which Do You Prefer?
In any subjective business, particularly this one, personalities will bump up against each other. And struggle. And sometimes clash. Sound familiar? I was once playing with a friend's dog, doing what all dogs love to do: playing tug of war with a rope. And this dog did what they all seem to do: She tugged and tugged maniacally until I let go. Then she just brought the rope right back, not content with her victory. I …
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Spotlight On NW Creative: ID Branding Seeks Strategist
Portland agency, ID Branding, is currently looking for a Senior Digital/Brand Strategist to join their team. Details about the position are posted on LinkedIn. Disclosure Statement: I rent office space from ID and ID also hires me on a contract basis to write copy. I recently had to chance to talk to Dennis Hahn, one of three partners in the agency, about this opening and why it's proving somewhat difficult to find …
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Crispin’s In The Business Reengineering Business
Did you know that Yahoo has an Advertising Blog? Yes. And the latest entry therein is an interview with Andrew Keller, CEO of Crispin Porter + Bogusky. Becky Ebenkamp, Yahoo's ad blogger, asked Keller, "What, exactly, is a modern creative agency?" As CEO, I've been trying more and more to put my finger on what makes us unique. I think it's about using creativity to drive business success, period, whether that means …
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Socialistic For The Capitalistic
Havas Worldwide has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy. The Socialistic studio in New York will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic leadership that has been trained in both the advertising …
Do You Have An ‘Off’ Switch?
As we saw a couple of weeks ago, when golden-voiced Ted Williams went from homeless man to YouTube sensation to national Kraft voiceover to rehab in 7 days, things happen fast. If you had decided to unplug and take a few days away, you'd have completely missed this. So do advertising and marketing people need to be always on? How do we cope? Ad agencies and marketing firms are stretched thin as it is. It's …
John St. Gives Us A Birthday Worth Studying
This is spot-on. Courtesy of Toronto-based agency John St. I shudder to think how many people are sitting in agencies right now doing serious case study videos exactly like this for awards shows and capabilities presentations. Even if the work shown is great, they can't easily top this. …
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