BSandS riding high in a Mini If you read all the way to the bottom of this NY Times article on Butler Shine & Stern's Mini Cooper account win, you will find this nugget. Ms. Hardy and Mr. McDowell (Mini USA marketing execs) notified Butler, Shine's employees that they won the review in a nontraditional way: A bulldog was sent into the agency's office, wearing a collar decorated with clues to the decision written on …
One Menu Several Chefs
Lewis Lazare considers the changes underway at Euro RSCG Chicago. According to several sources familiar with developments, Euro RSCG has decided, in essence, to fold what had been a strictly delineated consumer ad unit into a new entity that blends the digital, direct, data and advertising units at the shop into a more seamless shop headed by newly anointed president Mark Blankenship. For the last two years, …
Blue Horse Rides Free
Lewis Lazare: There's been an amicable divorce at Ebel Signorelli Welke/Chicago. The three partners who formed the agency in 2002 have split up. Bob Ebel has left the advertising business altogether to become president of Elmhurst-based MyLife Home Health Services, an organization providing in-home health care to the elderly. Creative leader Bob Welke also has left ESW to become CEO of Blue Horse/Milwaukee, an ad …
Marketing Services Blowing Up
According to Lewis Lazare, Draft/Chicago is looking to add 50 new jobs across all disciplines, including creative, account services, interactive, multicultural and health care. The hiring spurt comes in the wake of several new business wins in 2005, including the Los Angeles Times, Johnson & Johnson, the American Marketing Association and S.C. Johnson. "With clients shifting their advertising budgets from traditional …
BBH Going To School On Consumer Generated Media
Ad Age: Bartle Bogle Hegarty’s response to the rapidly evolving ways consumers are using media is a newfangled discipline dubbed “engagement planning.” Kevin Brown, 43, who worked at BBH from 1990 to 1995, now leads the recently launched unit as director. Mr. Brown said engagement planning brings knowledge, insights and ideas about consumers’ media usage to the creative process. Engagement planning, as he sees it, …
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Gray Lady Chimes In On French Debacle
NYT: Among the 33 top agencies, as ranked by the trade publication Adweek, only 4 have flagship offices with female creative directors. Ogilvy & Mather and Young & Rubicam - both owned by WPP - have women as chief executives. Linda Kaplan Thaler "Thirty years ago we were nowhere," said Carol Evans, the chief executive of Working Mother Media and president of the Advertising Women of New York, an organization with …
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Big News Flash: Agency/Client Relationships Still Have Problems
The New York Times serves up this big scoop today. Actually, the NYT story summarizes a new report from Salz Consulting in New York. "This has not been a great year," said Nancy L. Salz, president of Nancy L. Salz Consulting in New York, which has sponsored the Salz Survey of Advertiser-Agency Relations since 1986. "A lot of the major indicators are down and it's a struggle to get them to improve," she said. The …
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Come Out Come Out Whoever You Are
In June 2005, Jeffrey Miron, a Visiting Professor of Economics at Harvard University, wrote a report, “Budgetary Implications of Marijuana Prohibition in the United States” arguing for the regulation and taxation of marijuana and sent it to President Bush. It included the sweeping endorsements of over 530 of the world’s most respected economists, including that of Milton Friedman, the Nobel Memorial Prize recipient …
