Lewis Lazare: There's been an amicable divorce at Ebel Signorelli Welke/Chicago. The three partners who formed the agency in 2002 have split up. Bob Ebel has left the advertising business altogether to become president of Elmhurst-based MyLife Home Health Services, an organization providing in-home health care to the elderly. Creative leader Bob Welke also has left ESW to become CEO of Blue Horse/Milwaukee, an ad …
Marketing Services Blowing Up
According to Lewis Lazare, Draft/Chicago is looking to add 50 new jobs across all disciplines, including creative, account services, interactive, multicultural and health care. The hiring spurt comes in the wake of several new business wins in 2005, including the Los Angeles Times, Johnson & Johnson, the American Marketing Association and S.C. Johnson. "With clients shifting their advertising budgets from traditional …
BBH Going To School On Consumer Generated Media
Ad Age: Bartle Bogle Hegarty’s response to the rapidly evolving ways consumers are using media is a newfangled discipline dubbed “engagement planning.” Kevin Brown, 43, who worked at BBH from 1990 to 1995, now leads the recently launched unit as director. Mr. Brown said engagement planning brings knowledge, insights and ideas about consumers’ media usage to the creative process. Engagement planning, as he sees it, …
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Gray Lady Chimes In On French Debacle
NYT: Among the 33 top agencies, as ranked by the trade publication Adweek, only 4 have flagship offices with female creative directors. Ogilvy & Mather and Young & Rubicam - both owned by WPP - have women as chief executives. Linda Kaplan Thaler "Thirty years ago we were nowhere," said Carol Evans, the chief executive of Working Mother Media and president of the Advertising Women of New York, an organization with …
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Big News Flash: Agency/Client Relationships Still Have Problems
The New York Times serves up this big scoop today. Actually, the NYT story summarizes a new report from Salz Consulting in New York. "This has not been a great year," said Nancy L. Salz, president of Nancy L. Salz Consulting in New York, which has sponsored the Salz Survey of Advertiser-Agency Relations since 1986. "A lot of the major indicators are down and it's a struggle to get them to improve," she said. The …
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Come Out Come Out Whoever You Are
In June 2005, Jeffrey Miron, a Visiting Professor of Economics at Harvard University, wrote a report, “Budgetary Implications of Marijuana Prohibition in the United States” arguing for the regulation and taxation of marijuana and sent it to President Bush. It included the sweeping endorsements of over 530 of the world’s most respected economists, including that of Milton Friedman, the Nobel Memorial Prize recipient …
Sugartown Creative Courts Sweeter Deal
NYT: Most everyone on Madison Avenue waxes rhapsodic about the "partnerships" between agencies and their clients, ignoring the reality that agencies all too often prove about as indispensable as Pez. Now, a boutique agency is hoping to rectify that by actually going into business with a client. The boutique, Sugartown Creative in New York, is working with Trudie Styler and her husband, the musician Sting, to …
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Interactive Is Relationship Marketing
Ad Age has selected R/GA as its interactive agency of the year. Under CEO-Chief Creative Director Robert Greenberg, the agency is defining advertising in a customer-centric evolving age. The agency’s big idea is that while today consumers demand to be in control, their interaction with a brand is not always enacted through the Web or any device in particular. Nor is it about even a series of multimedia hits. R/GA …
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