Come Out Come Out Whoever You Are

In June 2005, Jeffrey Miron, a Visiting Professor of Economics at Harvard University, wrote a report, “Budgetary Implications of Marijuana Prohibition in the United States” arguing for the regulation and taxation of marijuana and sent it to President Bush. It included the sweeping endorsements of over 530 of the world’s most respected economists, including that of Milton Friedman, the Nobel Memorial Prize recipient and member of President Ronald Reagan’s Economic Policy Advisory Board.
Now, ANIMAL magazine features the Professor on the cover of its latest issue. The zine also recruited one of the “hottest advertising agencies in the world” (on condition of anonymity) to create a fully integrated ad campaign that includes a stencil, a tear our letter to the president, and will soon include an interactive component.
Great. But what’s up with the agency in question demanding anonymity? Would they demand the same if their client was pushing alcohol or tobacco?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.