I like how Lewis Lazare takes the mundane movements of agency personnel and makes gossip out of it. The guy's a pro. Another departure from Two by Four/Chicago, which recently lost two of its principal partners. Production Director Chris Lombardi's last day at the ad agency, which handles advertising for the World Champion Chicago White Sox, was May 17. Lombardi departed, reportedly, to pursue another opportunity …
Going Into The Ad Biz? Go Interactive
So says BusinessWeek: Mama, let your babies grow up to be Web ad guys. With the online ad business up 30% last year to $12.5 billion, according to the Interactive Advertising Bureau, job candidates are feasting on a seller's market. The top Web ad agency, Seattle-based Avenue A/Razorfish, is looking for 200 people on a staff of about 1,500, after growing by 200 positions during the year to date. Digitas of Boston has …
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FCB Makes Good Use Of The Underscore Key
Adfreak took a look at the new FCB site and did not like the haphazard navigation. I concur, but I'm also wondering if there is an agency anywhere that is willing to build a self-promo site with little or no Flash. Aside from the design considerations, FCB launched a new term for integrated marketing. They call it "full_contact." We develop integrated campaigns that say the right thing at the right time. Beyond TV, …
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Buy Your Own Hawaiian Ad Agency. Seriously.
This isn't an eBay auction. It's from a site called MergerPlace. Since the Seller has already slashed expenses, a new owner could take advantage of a "bare bones" approach, choosing when and how to grow, without the burden of high extra overhead. In addition to having an outstanding reputation, many long-term clients, substantial repeat business, and strong relationships with top-notch skilled independent …
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L.A. Hipsters On Their Way To Tennessee
According to this Adfreak report, TBWA\Chiat\Day's marketing services unit, Tequila, is moving its operations to Nashville, TN. The move is a result of Nissan's relocation to the musical city. …
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Desegregation Now!
Talking honestly about race is rarely easy in America, but almost always necessary. From Ad Age: Advertising agencies remain segregated remnants of the 1950s, in effect casting multicultural agencies aside in virtual "Negro leagues," said Richard Wayner, CEO of the True Agency, during a heated question-and-answer session after a panel discussion at the Los Angeles Association of Advertising Agencies on May 6. Mr. …
Lovely Book, But Where’s Your Guerilla And Online?
Ad Age has yet another story on an account win. That doesn't interest me much. What does is the reason given for the shop's win. BMW of North America's motorcycle division said it selected Concept Farm, New York, as its new agency of record for its estimated $2 million motorcycle account. Concept Farm won the account because of its capabilities in guerilla, interactive and Web work, said Laurence Kuykendall, the …
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The Incredible Rise Of Marketing Services
Once upon a time in Adlandia, a marquis player like FCB would have swallowed up a direct marketing shop like a whale dining on plankton. Today's New York Times tells a different tale. One where agency holding giant, Interpublic, seeks a union of equals between FCB and Draft. Yet, when you look at what Howard Draft, the shop's founder, said in a memo to his staff he clearly hints that Draft is the hotter …
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