Agencies

Adfreak took a look at the new FCB site and did not like the haphazard navigation. I concur, but I'm also wondering if there is an agency anywhere that is willing to build a self-promo site with little or no Flash. Aside from the design considerations, FCB launched a new term for integrated marketing. They call it "full_contact." We develop integrated campaigns that say the right thing at the right time. Beyond TV, …

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This isn't an eBay auction. It's from a site called MergerPlace. Since the Seller has already slashed expenses, a new owner could take advantage of a "bare bones" approach, choosing when and how to grow, without the burden of high extra overhead. In addition to having an outstanding reputation, many long-term clients, substantial repeat business, and strong relationships with top-notch skilled independent …

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According to this Adfreak report, TBWA\Chiat\Day's marketing services unit, Tequila, is moving its operations to Nashville, TN. The move is a result of Nissan's relocation to the musical city. …

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Talking honestly about race is rarely easy in America, but almost always necessary. From Ad Age: Advertising agencies remain segregated remnants of the 1950s, in effect casting multicultural agencies aside in virtual "Negro leagues," said Richard Wayner, CEO of the True Agency, during a heated question-and-answer session after a panel discussion at the Los Angeles Association of Advertising Agencies on May 6. Mr. …

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Ad Age has yet another story on an account win. That doesn't interest me much. What does is the reason given for the shop's win. BMW of North America's motorcycle division said it selected Concept Farm, New York, as its new agency of record for its estimated $2 million motorcycle account. Concept Farm won the account because of its capabilities in guerilla, interactive and Web work, said Laurence Kuykendall, the …

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Once upon a time in Adlandia, a marquis player like FCB would have swallowed up a direct marketing shop like a whale dining on plankton. Today's New York Times tells a different tale. One where agency holding giant, Interpublic, seeks a union of equals between FCB and Draft. Yet, when you look at what Howard Draft, the shop's founder, said in a memo to his staff he clearly hints that Draft is the hotter …

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According to the New York Times, Teen Mania Ministries, a Christian youth organization devoted to steering teenagers away from drugs, alcohol and premarital sex came knocking on Tocquigny's door. "We anticipated that there might be some cons," said Skip Dampier, a partner and creative director at the agency. "And we knew that not everyone at the agency would want to work on this business." But despite its …

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As predicted by Carl LaFong, CA is out with their profile of tda advertising and design. The May/June issue in mailboxes now. Mathew Porter's profile of the shop is mostly about the two partners--Thomas Dooley and Jonathan Schoenberg--and their dynamic. I like this piece from the article: For whatever they really are, admen or mountain enthusiasts posing as admen, one thing is certain: these guys will not be creating …

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