Desegregation Now!

Talking honestly about race is rarely easy in America, but almost always necessary.
From Ad Age:

Advertising agencies remain segregated remnants of the 1950s, in effect casting multicultural agencies aside in virtual “Negro leagues,” said Richard Wayner, CEO of the True Agency, during a heated question-and-answer session after a panel discussion at the Los Angeles Association of Advertising Agencies on May 6.
Mr. Wayner, a former investment banker, said marketers have designated 5% of their budgets to African-American and Hispanic advertising. The result is that instead of integrating multicultural employees and management into the work force, the marketing industry as a whole has set up multicultural shops.
True Agency came to prominence in July 2002 when it won a pitch to handle urban and African-American marketing for Nissan North America.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.