Outdoor for Wahoo's Fish Tacos by tda in Boulder …
Continue Reading about Tacos So Good We’d Rather Talk About Ourselves →
By David Burn
Outdoor for Wahoo's Fish Tacos by tda in Boulder …
Continue Reading about Tacos So Good We’d Rather Talk About Ourselves →
By David Burn
from Adweek: After winning Subaru early this month, DDB's Lee Garfinkel sat in his Madison Avenue office-bare white walls, an acoustic guitar sitting nearby-and contemplated the significance of the victory. The big picture was obvious: It meant a return to the automobile category for the agency that changed the ad business with its Volkswagen work in the 1960s. But Garfinkel, who began his career on Subaru as a young …
By David Burn
Lewis Lazare in today's Sun Times: What's most depressing about this new Hyatt campaign, called "Spliced," is that its creators have completely forgotten -- or else totally ignored -- the cardinal rule of truly great and memorable advertising: Tell a good and relevant story, and tell it extraordinarily well. That is certainly NOT what the Hyatt spots -- at least the ones we saw -- do. As the campaign title implies, …
Continue Reading about Cramer/Krasselt Gets “D” For Hyatt Work →
By David Burn
Ames Scullin O'Haire in Atlanta wants a new copywriter. But not an angry, misunderstood genius. According to their Talent Zoo classified ad, "We don't tolerate prima donnas or asses. In fact, we despise them and toss them overboard--we're on the 24th floor." Tough crowd. But here's my question. Do you think angry, misunderstood geniuses, prima donnas or asses ever see themselves as such? …
By David Burn
Spirits distributor, Diageo, is rumored to be moving its marketing services account away from Chicago agency, Upshot. Arc Worldwide, the agency formerly known as Frankel, also works on the Diageo business. It is not known at this time if the move will benefit Arc in any way. Captain Morgan …
Continue Reading about The Captain Sails Off With The Money →
By David Burn
The NY Times reports today that Karen C. Francis, with Harvard MBA and 20 years of client-side service, will be named Publicis & Hal Riney's chief executive. from the article: The migration of brand marketers to agency executive suites, once rare, is becoming less so as agencies seek to remake their business models to meet the challenges from clients anxious to find nontraditional approaches for reaching …
Continue Reading about Suit Migrates To Agency-Side. Personal Shopper Needed. →
By David Burn
Adweek's Joan Voight published an article today about the importance setting has on an agency. Naturally, she leads with Mike Shine, since Butler Shine and Stern occupy offices in Sausalito …
Continue Reading about Elevators Rarely Go Anywhere Worthwhile →
By David Burn
It should come as no surprise that a lifestyle magazine would fall in love with advertising, and those who make it and place it. In their annual run down of the best places to work (available on news stands now), Chicago Magazine, gives first place to DDB; FCB comes in at #11; Draft is #17 and BBDO gets an honorable mention. The total field covers but 25 firms, so percentage wise advertising agencies rank incredibly …
By David Burn
Euro RSCG has been in the news this week. The New York office is struggling to hold the Intel account, reportedly worth a cool 300 mil. Out west, creative hot shop, Black Rocket which sold an 80 percent interest to the Parisians a few years ago say they now want their shop back. But Havas rightly has some desire to hold on to this entity. Not pretty. In Chicago the shop has been beaten down with client departures. …
Continue Reading about Euro RSCG Has Steffan And That’s More Than Most →
By David Burn
Digitas just completed the first acquisition in its 24-year history, the $160 million stock-for-stock purchase of Modem Media. Starting with the open of the market on Monday, the combined company will be listed on the Nasdaq under the symbol DTAS, and Modem shares (MMPT) will cease to be traded. …
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