Not sure if you need to be a subscriber to read the whole thing, but Adweek has an interesting report on the McCann creatives who underwent basic training in order to fully understand life in the US Army so they could work on their new account: By his second day of basic training at Fort Jackson, S.C., Craig Markus had had enough. A day earlier, Markus—lead creative on McCann Worldgroup's U.S. Army account— and 55 of …
Continue Reading about McCann Creatives Forced To Be “Army Strong” →