Forrester Research produces research not news flashes, so their latest study won't come as a big surprise. Nevertheless, it's interesting to hear the details of what most of us already know. Courtesy MediaPost: The study illustrates a major rift between marketers and agencies with some harsh survey results: On aggregate, agencies scored a dismal Net Promoter rating of 21%, showing just how few marketers in the fourth …
Did The USA Today Ad Meter Cause CareerBuilder’s Review?
Here's an interesting bit from Ad Age about Cramer-Krasselt's loss of the CareerBuilder account: In an internal memo issued today, the agency's president, Peter Krivkovich, said CareerBuilder put its account up for review after the agency's Super Bowl ads failed to rank in the top 10 in USA Today's viewer poll. "To our amazement, to our total astonishment, all that astounding business success was less important than …
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Disabled Veterans Are Also Overlooked In The Ad Biz
Normally, I wouldn't have had my radar too high on this issue, but as I read about the deplorable conditions at Walter Reed Army Medical Center this weekend, it reminded me that all too often, we simply don't, as a society, offer as much support to our veterans as they deserve. Neither does the ad industry, apparently, as I learned flipping through Ad Age this morning. In a letter to the editor, (I can't find the …
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A Little Respect
I can't tell who's written it by looking at the online version, but there's a great column in this week's Adweek about agency-client relationships, and the basic respect all people deserve, especially when dealing with tough clients: There was a quote in a recent New York Times ad column detailing a consumer-generated television commercial for a major consumer electronics brand that nailed this issue. When the …
Sam Ewen Talks. Finally.
In the big hubbub about the Boston Cartoon Network bomb scare thing, I thought it was very strange how the CEO of Interference Inc., Sam Ewen, seemed to disappear, issuing only a written statement while his hired guns went to jail and the CEO of Cartoon Network had to resign. Now, two weeks later, he's given an interview to Brandweek: BW: Was there any concern in the planning stages that it could be taken out of …
New At The Zoo: Sally & Seth Naked And My New Column
Two things of note today on Talent Zoo. First, Sally Hogshead returns with The Naked Career podcast featuring Seth Godin. My TZ spies tell me, "This is the first time Seth has directly addressed the ad industry and the fact that they are in dire need of self-reinvention." Second, Dinosaurs, Cockroaches, and Guerrillas, my new column, takes a closer look at all the recent attention advertising has gotten from the …
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Now for Some Good News Out of Baltimore
"Some people got hopes and dreams; Some people got ways and means." -Bob Marley The ad above is the work of creatives at Exit 10, an agency formed by ex-Eisnerites 11 months before the end of Eisner. [UPDATE] Click here for more recent work (for CSX Railroad) from Exit 10. Apparently drunk college students have been wandering the tracks getting hurt and killed, so the transport company needed a relevant PSA. …
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Atlanta Art Director Needed
Don't let "The Google" fool you--this is an old posting, I posted this back in February 2007. How would you like to work with me? And my agency? Partners + Napier in Atlanta is looking for an Art Director, full-time. Someone with a bit of experience who's ready to step into a Senior role. I could give the usual blah blah blah about what we're looking for, but here's the deal: we have about 15 people total in our …
