Adpulp
Advertising News and Know-How
Our future depends on new ideas. Yet, certain old ideas--like the value of an expensive advertising and pr campaign--are resistant to change. Let's listen to Chevron's positive spin for a minute and a half. These ads don't measure up to BP's "Beyond Petroleum" farce, but they occupy that same space, where we can see an oil company as a good neighbor who creates jobs and invests in the community. …
Continue Reading about We Agree That Oil Is A Dirty Business →
Red Wing, Minnesota is a real place where real products are made by real craftsmen. Given this reality on the ground, and the Red Wing Shoes company in the center of the action, the choice to make a series of short industrial films is an obvious choice that speaks to quality, durability and several made in America themes. I like this little film and the others in the series from Brew Creative in Minneapolis. I …
The average pair of jeans uses 42 litres of water in the finishing process. But Levi's has devised a better way. The brand's WaterLess collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line. “We challenged ourselves to operate at the intersection of style and sustainability. These WaterLess jeans have great styles and finishes, but are made with a lot less …
Continue Reading about The Energy Crisis Is Grim, But Lack Of Access To Clean Water Is Much Worse →
Share Your Breakfast, is a new cause-related promotion from Kellogg that will help provide one million school breakfasts to help feed children from food-insecure households. One in four American children goes without breakfast each morning, according to the U.S. Department of Agriculture. Kristin Wartman is a food writer living in Brooklyn, and contributor to Grist, is not impressed. Kellogg and every …
Continue Reading about Share Your Breakfast, But Make It High In Fiber →
Colle+McVoy made this new PSA for Recreational Boating & Fishing Foundation. The simple act of fishing preserves our nation’s natural resources and the sport for future generations. Every time you buy a fishing license or register your boat, a portion of the proceeds helps to preserve our coastlines, lakes, rivers and streams. You can also follow @Take_Me_Fishing on Twitter. Previously on AdPulp: …
Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month. The natural grocer's festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters around the nation, with proceeds from ticket sales going to grants to …
Continue Reading about Whole Foods Serves Its Customers Green-Minded Films →
Court Crandall of WongDoody/LA likes to make movies. He has a story credit on Old School (2003) and was the screenwriter on A Lobster Tale (2006). His latest project, Free Throw, takes Crandall and crew into Compton where high school kids with good grades will compete to win college scholarship money. I discussed the project with Crandall this afternoon. He said, "people say the name 'Compton' and there's a …
The Kings, which left Kansas City for California's capital some years back, may now move to Anaheim or Seattle. But that's not copacetic with one of the city's ad agencies. Amber Williams, president of Sacramento's Glass Agency, told The New York Times, "For us, being from a city that has that legitimacy of a professional sports team is so critical to being taken seriously when we enter a room. The Kings leaving …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
