USA TODAY reports Major League Baseball's online unit, MLB Advanced Media, is taking its biggest step into non-sports entertainment by joining with music marketing and licensing power Signatures Network in a 50-50 venture. Their still-unnamed partnership, forged late last month, will offer musicians in Signatures' stable ways to use the Internet to take charge of their images and financial affairs. Signatures …
Forget “Big Love”…”Mad Men” Is On Its Way
Matt Weiner, who has written scripts for The Sopranos, has a new show in the easy-bake oven. It's called "Mad Men," and will chronicle the fictional lives of ad execs at fictional ad agency, Sterling Cooper in the 1960s. According to Ad Age, Weiner describes the show as, “A lot of f**king and drinking and very, very wry and funny. The people are aware of the fact that what they’re doing is bulls**t.” AMC has …
Continue Reading about Forget “Big Love”…”Mad Men” Is On Its Way →
Got A Light?
https://youtu.be/10fn13Q4wAA Seed Magazine takes a look at …
A Crime Against Pixelated Humanity
The Consumerist crew doesn't miss a thing. I mean, can you name one other person, or entity, that scours free standing inserts for photoshop abuse? This JELL-O ad appeared in the coupons this Sunday. Frankly, it’s horrifying. What have they done to this poor models legs? No legs are supposed to bend to that degree. Using fiendish implements of torture, they seemed to have moved her knees up a few notches as well. …
Sorry Chloe, But Santino Got Robbed.
Yes, I was watching Wednesday night as Heidi Klum and crew robbed Santino of his rightful designation. Yet, I have a feeling Santino's going to do well from here, even without the title. One of the fun things about Project Runway is watching another industry grapple with many of the same issues we face in our ad world day-to-day, like handling impossible requests with no money and even less time. If you're a fan of …
Continue Reading about Sorry Chloe, But Santino Got Robbed. →
Monetize Me!
People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few bucks, he’ll cut my grass, take out the trash, etc. I’m one of Gavin’s biggest customers. As a …
Writers Guild Resists Advertainment
From The New York Times: A Hollywood union is stepping up its campaign against the embedding of brands and products in entertainment and, as they say in the movies, this time it's personal The Writers Guild of America, West, is making fun of the interweaving of sponsors' wares into films and TV shows with a so-called viral video that is scheduled to appear this week on a union-sponsored Web site. The video mocks Tyra …
Continue Reading about Writers Guild Resists Advertainment →
All Soaped Up
Proctor & Gamble is luring people to watch As The World Turns and Guiding Light--two shows it produces--with a promotion called Daytime Dollars. Viewers register online and get a code. Winning numbers are delivered the next day on the show. The promotion runs March 13 - Sept. 29, 2006. DaytimeDollars.com is the latest in a long line of daytime drama innovations for Proctor & Gamble Productions, which often is …
