Adweek: Creature in Seattle is Burgerville-izing Shakespeare for the Vancouver, Wash.-based restaurant chain. This past weekend and next, the independent agency is producing "Shakes in the Park," an outdoor theater series in Portland, Ore., in which Burgerville's signature huckleberry milkshake will serve as protagonist (and complimentary snack) in 20-minute adaptations of As You Like It and other classics. "It's the …
All You Need Is Love (Of Money)
Given that Sir Paul has lent his name and music to Fidelity Investments and Bob Dylan is hawking lingerie, I suppose it should come as no surprise that one needs a working American Express card to buy tickets for the upcoming Cream shows in Madison Square Garden this October. Market Wire: American Express has a long history of providing special access and meaningful experiences to Cardmembers. As part of this ongoing …
Can Hollywood Save Hockey?
Promo Magazine: Departing from standard practice, the National Hockey League has hired an entertainment marketing agency to help restore the brand's image and build a stronger emotional fan-player connection following a 301-day lockout during the 2004-05 season. Conductor, a Los Angeles, CA-based agency, will serve as the NHL's lead marketing communications and integration agency to help unite fans and players for …
Browser Woes
Random Culture points out that MTV has love for Microsoft's Internet Explorer. Much to my surprise, when I tried to visit the MTV Overdrive section of the site, I received an error that said, "PC users with Netscape, Mozilla or Firefox: you need to run Internet Explorer to use MTV Overdrive." The biggest problem I have with this is that MTV is supposed to be on the cutting edge of culture, right? And this is …
Greed Kills
New York Times: Two and a half years after the music business lined up behind the chief executive of Apple, Steven P. Jobs, and hailed him and his iTunes music service for breathing life into music sales, the industry's allegiance to Mr. Jobs has eroded sharply. Mr. Jobs is now girding for a showdown with at least two of the four major record companies over the price of songs on the iTunes service. If he loses, the …
For Vanity’s Sake
The Guardian: Fancy having your name on a gravestone in Neil Gaiman's next novel? Or meeting your end at the hands of a zombie in Stephen King's latest? Or being immortalised as one of Sunny Baudelaire's "utterances"? Here's your chance. As part of a charity venture, 16 authors, from John Grisham to Dave Eggers, are offering readers the opportunity to have their name appear in their forthcoming books. Fans will be …
Maximizing The Brand
According to Money, Maxim magazine is getting in to tthe night club business. With a radio station on satellite radio carrier Sirius and a number of consumer products such as bedding on the market, creating a nightclub with the Maxim brand was a natural progression, Stephen Colvin, the chief executive of Dennis Publishing, Maxim's publisher, told the paper. "We feel that we have an understanding of how to translate …
One Man Gathers What Another Man Spills
Yesterday, on the 10th anniversary of Garcia's passing, Seth asked, "What Would Jerry Do?" More than Campbell's Soup or American Airlines or CAA or Cisco or McKinsey, the Grateful Dead is the template for how organizations are going to grow and succeed moving forward. No, not every element of who they were and what they did, but the idea of conversations and open source, the idea of souvenirs and emotion and live …
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Oh Martha
According to the New York Times, Martha Stewart will spend three extra weeks under house arrest after reports that she violated terms of her home confinement by going to a yoga class and motoring around her estate in an off-road vehicle. …
Jumping The Whale
Firefox impresario and Stanford student, Blake Ross, was pleased to see this screen grab from one of TV's most popular game shows. …