This post is sponsored by tbd. I like how Mashable handles sponsored posts. The value for the advertiser is the fact that the "ad" is embedded in the post, which means it reaches RSS subscribers. AdPulp has 6400+ RSS subscribers, so it's no small thing to reach this segment of our readership. And for readers who view the site in a web browser, a sponsored post is again more likely to be noticed. Banners …
Freemium Is A Neat Concept, But Does It Pay?
One of the things I find frustrating about the search for freemium offers that a small percentage of readers might buy is the fact that it fails to address the monetary value of a site's core offering. The main idea regarding Free as a business model, forwarded by Wired editor Chris Anderson and others, is that a site's core offering brings in the audience, and once the audience is established a small portion of …
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Please Convert Your Gratitude To Cash
“Free is just another price, and prices are set by individual actors, in accordance with the aggregated particulars of marketplace power.” -Malcolm Gladwell Our crowdfunding campaign will wrap up in 15 days. I'll be relieved when it ends. I like to experiment with new tools on the web, see how and what works, and why. So, I embrace failure, but I can't quite imagine anything preparing me for the cold hard …
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What’s In It For You? Privileged Access For A Song, A.K.A. The V.I.P. Treatment
As you may know, we're trying to raise money to improve our editorial product. Thus far, the campaign has been a failure. But you know what Wieden+Kennedy says about failure, right? "Fail harder." That's what we've been doing. Now, I want to give you a look at some behind the scenes conversations regarding the campaign and how we're making changes to improve it. After consulting with Friend of AdPulp (FoA), …
New Juicers Needed To Keep The Fresh Squeezed Industry Content Coming
Right now, you are looking at a project with more than 10,000 hours of work invested. In billable hours, that's roughly $1,250,000. Like every other marketer we must look at return on investment. By looking at ROI with a clear eye, we can begin to assess the viability of the project. Naturally, AdPulp is about more than dollars and cents, it's also about service to the industry and the people in it. It's …
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The AdPulp Poll: Are Blog Comments A Thing Of The Past?
Why Don't You Comment On Blogs, This One In Particular?online surveys …
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Frank Chimero Knows How To Make Things, Money Included
I am not Frank Chimero. And this site is not Frank Chimero's. That may be an obvious statement, but it is even more obvious when you look at his crowdfunding campaign for the new book he is writing. Chimero raised $112,159 from 2,109 backers to help pay for production costs, an editor and the time to write. It helps that he made a video for his appeal. Campaigns with videos raise more money, according to …
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If This Was The Mormon Church We’d Take 10% Of Your Earnings
We have 49 days left in our crowdfunding campaign on IndieGoGo. Which means I'm going to continue to bring it up and ask for help. To do otherwise, to fall back into a "this isn't really working" posture, is not acceptable to me. I don't want to get all up in your face, but the need to be direct with this ask and to restate our case is plainly evident. I might be wrong, but I feel that we've earned the right …
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