Making Space for Sponsors

This post is sponsored by tbd.

I like how Mashable handles sponsored posts.

The value for the advertiser is the fact that the “ad” is embedded in the post, which means it reaches RSS subscribers. AdPulp has 6400+ RSS subscribers, so it’s no small thing to reach this segment of our readership. And for readers who view the site in a web browser, a sponsored post is again more likely to be noticed. Banners can be blocked from view and/or easily ignored. Not so with a text-based sponsored post.

What does the reader get from the deal? In the best cases, a sponsored post is highly relevant contextual advertising. For instance, if we were to run a series on directors, it would make sense for the series to be sponsored by an editing house.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.