I appeared on Bob Knorpp's always-entertaining Beancast earlier tonight, along with Mitch Joel and Greg March. We discussed a lot of things, including this controversial Cheerios spot: Also on the agenda was Google's native advertising push, the return of Camel cigarette ads to magazines, and Gary Vaynerchuck's new content person. Give it a listen! Episode 254: Cigarettes and Booze. …
We Interrupt Our Regularly Scheduled Programming To Bring You This Commercial Message
Sponsored posts go here. Inquire within. …
Advertising Evolves At Record Pace In 2012, Practitioners Scramble To Keep Up
2012 was an interesting, sometimes challenging, year in AdPulp. We published our 10,000th post and continued to deliver a consistent run down of the most important trends and news in the MarCom space. We heard from new voices, and we worked harder to provide more depth to our stories and thus value to you. As part of the first wave of Ad blogs to emerge all the way back in 2004, it is interesting to see who is …
New Breed of Online Pubs Desperately Seeking Heady Prose Stylists
Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there's a supply problem, and that companies like BuzzFeed and Tumblr -- both of which recently announced new long-form content initiatives -- may have trouble finding writers with the skills and background necessary to produce New Yorker-quality prose. "Readers will only read long …
Continue Reading about New Breed of Online Pubs Desperately Seeking Heady Prose Stylists →
Marketing Observations From A Trip Overseas (Part 1)
I recently got back from a trip to London, Paris, and Amsterdam. I know we have a lot of readers there, but as an American who'd never been to Europe before, I found some simple takeaways I'd like to share: Mobile saves your ass. When we arrived in Paris, we got a cab to take us to our flat. We ended up with a cabdriver who didn’t speak English, of course, but also needed a magnifying glass to look at his Paris …
Continue Reading about Marketing Observations From A Trip Overseas (Part 1) →
God Gave Us Navels (Not for Gazing)
Once upon a time, when ad blogs were shiny and new people used to take note. Which was fun, because media makers want to know how their product is being received. Thanks to Say Daily from Say Media, we have a new radar reading. The site features short write ups on "7 Unconventional Advertising Insiders," of which AdPulp is one. The writing is conversational and no bs, which we appreciate, but even more, …
Continue Reading about God Gave Us Navels (Not for Gazing) →
10,000 Down, “Y” To Go
Apparently, it takes 10,000 hours to become exceptionally gifted at a sport, craft or task. So, what does it mean for AdPulp to reach a 10,000th post milestone -- something we're accomplishing with this post? Does it mean we're more gifted today then we were yesterday at delivering you a focused, inside look at advertising, media and marketing news? Maybe it means nothing at all. After all, AdPulp is just a blog …
Content Hoarder, Or Content Sharer?
Why Do You, Or Don't You, Share AdPulp's Content In Your Social Graph? …
Continue Reading about Content Hoarder, Or Content Sharer? →
