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Spotlight On NW Creative: Stoltz Marketing Group Gets A Creative Boost

Having worked in some smaller ad markets, it's always great to see agencies in those markets lure top talent. And here in the Northwest, while Seattle and Portland often get the glory, the Boise ad scene is growing steadily as well. Stoltz Marketing Group is starting off 2014 with a new Creative Director, Ward Duft. Said agency president Ken Stoltz, “Ward brings more to the table than just creative ideas. He …

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The Insanity Of Advertising Tells War Stories From A New Angle

I’ve read a lot of memoirs written by ad folks. “Mad Men” has inspired a whole slew of folks to tell it like it was. But there are two good reasons to recommend Fred Goldberg’s The Insanity of Advertising: Memoirs of A Mad Man. First, because Fred’s an account guy. And he’s not, thankfully, writing another paean to the 60’s. Before running San Francisco’s Goldberg Moser Oneill, Fred worked for Y&R and then …

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john st. Takes Experiential To A Darker Place

To compete with the recent wave of extreme pranks from marketers, Toronto agency john st. has launched their own exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get their client's brands noticed. I love how there is no disclaimer at the end of this video, and two "client" videos for further viewing. It makes you wonder if john st. is serious. Although the …

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When Did “Advertising” Become A Dirty Word?

Are you in the content business? Or in the CRM business? Or in the brand engagement business? Congratulations. You're in advertising. Perhaps if more advertising agencies, and advertising people, had the guts to admit what business they were in, they’d realize they have a simple purpose: working to increase sales and awareness for products and services. And perhaps then we wouldn’t see PR agencies or consulting …

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Levi’s Walks On, Wieden Staffers Dump Their Pants

Levi's and Wieden + Kennedy parted ways this week. Ad Age reports that people familiar with the business said that differences over creative direction were at the core. Uh, okay. James Curleigh, who left Keen Footwear (in Portland) to become president of Levi's in July 2012, said in a statement, "We would like to thank Wieden+Kennedy for their creative energy and engagement over the past five years. The team …

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Come On Down, Everyone Is Welcome At The Altar of Creativity

Media is powerful. In fact, just one potent article in a trusted magazine or newspaper has the power to inspire us, shape us and lead us to new places. Take "The Brand Called You" by Tom Peters. The article first appeared in Fast Company on August 31, 1997. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of …

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Crushing Copper with Annie Heckenberger

Editor's note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a "get to know me" piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her younger brother and me to the Atlantic City train station to pick up their dad. We’d bypass a …

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How Ad Agencies Do Less With More

Robin Williams once said cocaine was God’s way of saying you make too much money. Something tells me he'd say the same about ad agencies' current fascination with turning even the smallest task into a gigantic group project. You’d think in these days of tight budgets, rapidly changing media and constant connectivity, agencies would not only be doing things faster but with fewer people. Especially after all the …

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