From Lewis Lazare: Chicago's ad community is buzzing about the news that former Cramer-Krasselt/Chicago creative wunderkind Scott Wild has been tapped to help open a new Colorado outpost of Miami-based Crispin Porter + Bogusky. Wild joined the Crispin staff last fall, after leaving C-K last summer when his contract was not renewed. Last spring Lazare "reported" Wild's compensation. It seems Lazare might be a tad …
Please The Customer And The Client Will Come Along
Mark Fenske speaking to his students at VCU Ad Center: I'm concerned that you may make the mistake of thinking that work which "answers the client's problem" as written in the brief is work that has done the job of advertising and is therefore good work. Answering the client's problem is only part of the job a good ad does, and not at all the most important part. If all you care about is the client, that's who will …
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You Know We Know You Know
Alex Bouldergusky talks to a guy with a camera at Future Marketing Summit in New York City last week. [via Random Culture] …
Please Let The Copy Breathe
One of the first things you learn in "How To Make Ads 101" is the need to let copy, or the visual, lead. One or the other, not both. Lewis Lazare notes in his column today, what happens when you have a strong copy campaign that's executed in a design heavy manner. Ah, the urge to be arty. It must be tough for many creatives at ad agencies in Chicago and around the country to resist the inclination to let their …
Bob Cargill Prepares To Clear High Bar
Creative director, copywriter and communications strategist, Bob Cargill, is seeking a new job. Perhaps, I ought to rephrase that. He's seeking a new post that truly fits his vision. Wherever I land, I hope it’s a place that recognizes the need to leverage the effectiveness of traditional, time-tested marketing principles with the power of the latest new conversational media tools, consequently embracing a sense of …
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Hey Mr. Bartender…
John Condon, Leo Burnett's new chief creative officer recently spoke with Adweek. See the Jan. 23rd print edition. Q. How do you get past a creative block? A. I go for a walk. And if that doesn't doesn't work, I can flush it out with scotch. I'm a bourbon man myself, but I appreciate a leader with Condon's candor. …
Man From Redmond Calls Me An Employee Of Google
Scobleizer's buddies know how to milk Google AdSense for all it is worth. Some of my blogging friends make more money off of Google ads than I am paid by Microsoft (you’ll note that lots of people in my comment regularly question my ability to report honestly about things Microsoft related, why don’t these same people raise heck when employees of Google — and that’s what you are when you put a Google ad on your blog …
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Old Media Praises A New Media Guru
"I think technology is going to wreak havoc on the agency business." So says Robert Greenberg, the President of R/GA in New York City, in this lengthy profile in today's New York Times. It has become fashionable, and maybe largely accurate, to look at advertising of the last several decades as an opiate to help brainwash Americans into becoming avid, mindless shoppers. Mr. Greenberg's new equation offers a brighter …
