Bob Cargill Prepares To Clear High Bar

Creative director, copywriter and communications strategist, Bob Cargill, is seeking a new job.
Perhaps, I ought to rephrase that. He’s seeking a new post that truly fits his vision.

Wherever I land, I hope it’s a place that recognizes the need to leverage the effectiveness of traditional, time-tested marketing principles with the power of the latest new conversational media tools, consequently embracing a sense of both immediacy and transparency, two of the most important hallmarks of successful brand communications campaigns today.
In exchange for such synergy and simpatico, I vow to give my next employer every last ounce of my whole professional being.
I vow to wield my skills in the areas of creative direction, communications and strategic consulting to help lead this organization through the minefields of change and into the promised land of new marketing nirvana, where it can be gleefully at one with its employees, partners and constituents alike.
This, as I stand at the crossroads of change in an industry that has been surprisingly slow to adapt and adopt, is my career imperative, my own personal brand mantra, my clarion call to any potential employer who will listen and accede to my dream of a new and even better way of doing my work.

This is not your typical appeal, as you may have noted. And while there’s a touch of New Age rhetoric in Bob’s appeal, I think it works. Agencies that want to tread water need not apply is what he’s saying.
I hope he finds what he’s seeking. Real leaders with heart (and the balls to go with it), are not always welcome in corporate culture.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.