Hugh MacLeod is busy writing collateral materials for Stormhoek—the South African winery he helps market via Geek Dinners and the bloatoshere. Here's some of his copy: The future of the wine business is- actually- the same as the future of all business. The future is, of course, the internet. But when we say ‘internet’, we’re not talking about the usual suspects: Internet retail. Vineyard websites. All the stuff …
Don’t Sell Something. Start A Movement.
Spike Jones is at it again. Campaigns have a beginning and an end. Movements go on as long as kindred spirits are involved. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Campaigns are dry and emotionally detached. Movements are organic and rooted in passion. Campaigns rely on traditional mediums. Movements rely on word of mouth. Campaigns are part of the creationist …
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Minneapolis Looks Good To The Swedes
Fallon announced today the hiring of a Swedish creative team, Calle and Pelle Sjönell, who also happen to be brothers. Both will join the creative department at Fallon Minneapolis as group creative directors. Fallon Creative Director Kerry Feuerman said, “Pelle and Calle are a unique combination of enormous creative talent who think Web-centrically and work well together as a team. Their ideas are heavily …
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If The Shoe Fits
One advantage of rising through the ranks at a big time ad agency is the ability to buy nice shoes. Elizabeth Brady, senior VP-account director at DDB Worldwide, Chicago, takes it a step further. She makes her own nice shoes. According to Ad Age, Ms. Brady traces her interest in cobbling to her grandmother, who made sandals by hand and sold them to Saks Fifth Avenue, Marshall Field's and other department …
Hogshead Kisses L.A. Goodbye
Sally Hogshead and her family up and moved to Jacksonville, Florida. …Have you ever noticed that once you make a decision, if it’s right, everything clicks into place? Our decision was fast, but not reckless. All the signs had been pointing in this direction for months and we just needed to recognize them. Within 72 hours our house was sold. We visited Jacksonville and bought a house in a single weekend. (And yes, it …
Not The First Impression A Black Turtleneck Wearer Wants
George Parker had what it took to sit through the Howard Draft video, now archived on You Tube. At first, I could not do it. I clicked away, but then George's zeal for the subject brought me back. Hey, has anyone had the balls to go to the “Draft FCB Group Employee Microsite” and sit through a stomach churning diatribe from new “Emperor of the known fucking Universe” Howard Draft? For an outfit that’s supposed to be …
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A Great Creative Team: Priceless
Fortune is running a number of articles on the importance of teams. One team they examine is from the ad world. From 1987 to 1997, MasterCard maxed out five advertising campaigns - and failed to narrow the gap with Visa. So when the company decided to get a new ad agency, it looked like desperation. To McCann Erickson, it looked like opportunity. McCann assigned a core creative team of three - Joyce King Thomas, …
Eat Ramen Noodles Until Your You’re 30
Wieden's Mark Fenske, by his own admission, is "out of bounds idealistic." We can find evidence of this in the poetry he dedicates to his VCU Adcenter students: Forget the money. Pay no attention to it. Go after what your inside wants--the work. Love the making. Screw the mammon. You can't eat it. However. You can live on work. You'll see. "Screw Fenske. He's an idealist." I can hear you think it. You're right. I'm …
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