[via Experience Matters] …
Continue Reading about Garfield On Advertising (Not The Cartoon) →
By David Burn
[via Experience Matters] …
Continue Reading about Garfield On Advertising (Not The Cartoon) →
By David Burn
Steve Hall started a prominent ad blog and a social network around that blog. Maybe he'll start an agency too. Whatever the case, Hall did attend a panel at Advertising Week today called Want to start an AD agency?! Some of the interesting things he heard: Linda Kaplan Thaler told executives at Herbal Essences (the orgasmic-tastic "Yes! Yes!" campaign was her work), that "only an orgasm could save this brand." On …
Continue Reading about Notable Words From Advertising Notables →
Sally Hogshead wants creatives to remember their true (i.e., traditional) value: as people who come up with great ideas based on insights into brands and human nature. It's easy to forget the importance of a really kick ass "concept" these days when many agencies--even a fair amount of hotshot digital shops--are simply struggling to keep up with, and educate their clients on, the latest trends. So it's worth pointing …
Continue Reading about Hogshead On The Lost Art Of The Big Idea →
By David Burn
For more on Someecards.com see the Sunday Styles section of today's NYT. According to the article it's a firm run by ad men for ad men. …
Continue Reading about Is Don Draper The Most Famous Ad Man In America Today? →
By David Burn
Don't you love to know what people are really saying? …
By David Burn
According to The New York Times, American ad men and ad women are increasingly taking to the beach with balls that don't float. Bocce, the genteel Italian sport once played exclusively by leathery men in alabaster outfits on courts made of crushed seashells, has been adopted by young professionals. One hundred men and women, most of whom work in the advertising industry, play in the Los Angeles chapter of the Beach …
By David Burn
Hiding out in the Home & Garden section of The New York Times, is a story about one man's radical downsizing. Michael Gates Gill, who once made about $160,000 a year as an advertising executive at JWT and who now earns around $10.50 an hour making coffee at Starbucks, has written a book called How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else, and it is so admiring of the firm, one …
By David Burn
Ad Age is running a story that will encourage adholes everywhere. It seems Cramer-Krasselt CEO Peter Krivkovich had some choice words for former client CareerBuilder after being told the No. 1 jobs site was putting its account in review following a poor performance in the USA Today Super Bowl Ad Meter poll. "There are a few times in your life when you have to tell someone to fuck off and mean it," Mr. Krivkovich said …
Continue Reading about Curse A Client. Drive Away In A Porsche. →
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