David Goss and Phoebe Coulton are a creative team in London who like coming up with ideas. Not just advertising ideas but ideas for the real world too. Here's one: For more, see What If.... …
Legendary Brand Architect Says CGC Is “Like Pulling Your Own Teeth”
Adweek talked to Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, who is being inducted into The One Club Creative Hall of Fame this week. Here's a selection of his thoughts on the state of advertising today: Q.What do you think of the state of copywriting, given that we have user-generated content and consumer influence in the creative process? A. As far as …
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Saatchi ECDs Quit
Saatchi & Saatchi/NY ECDs Jan Jacobs and Leo Premutico have left the agency, according to Best Ads on TV. These are the guys who did "Hot Juicy Burgers" for Wendy's and won a platoon of awards during their 2-year stint at the agency. My two cents on the Wendy's spot is that it works too hard and feels strained. But the "Happy Morning" viral they did for Folgers is genuinely odd and inventive. (Too bad the online …
Roy Spence—American Populist
“What you stand for is as important as what you sell.” -Roy Spence Roy Spence is a character. He's also the "S" in GSD&M, one of America's premier advertising agencies. Roy is presently away from Idea City. Yet his ideas are flowing. He's on a 20-plus miles a day walk across America, where he's seeking to connect with the goodness that is America. At the heart of America is the central truth that when we are our …
A Two-Fer Of Columns
Looking for some very light reading for the weekend? Check out A Carbon-Neutral Pile of Manure, my new column on Talent Zoo which takes a look at brands desperate to greenwash themselves. Why? Money is green. Or vice versa. If you live in Chicago, Minneapolis, Omaha, or other Midwest cities, you can head to the bookstore and grab a copy of Create Magazine, whose Sept/Oct Midwest edition has a column of mine entitled …
We Are Arrogant
According to Ad Age, We Are Gigantic, a MDC Partners-backed ad shop born earlier this year out of the now-defunct Margeotes Fertitta Powell, is being sued by Gigantic Marketing, a two-year-old New York-based marketing firm. I can't argue the merits of the case (please use our comments area if you can), but I will offer this. When Ad Age calls you up for an interview, don't say this: "We don't really know who this …
Dump The Bucket
Greg Storey doesn't like the word "bucket," nor what it implies. I just got off the phone with another in a long list of clients who used the word "bucket" several times during a conversation about information architecture. In olden times we used words like "categories" or "sections" but these new kids are dropping their own slang as if creating a website is the new rap-battle. Does the word really work that much …
What Hayden Said
At the Advertising Week CEO Summit this week, Steve Hayden, Vice-Chairman of Ogilvy & Mather Worldwide, said, "The Internet is vast, brutal and cruel and clients have to toughen up." Hayden worked on the TV show "Welcome Back Kotter" before joining Lee Clow's team at Chiat/Day, where he helped create the famous "1984" Apple spot. Hayden joined Ogilvy in 1994 to work on IBM. [via Adverganza] …
