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Hollywood Success In The Script For Coveny And Baldwin

Move over "Mad Men." There's a new advertising agency-based TV show in town. Variety and Gods of Advertising are both reporting that "Truth In Advertising," a show set in Chicago and written by former Leo Burnett employees, has been greenlighted by TNT. Steffan Postaer says, "A few years ago, one of my best friends, John Coveny left Leo Burnett -not happily I might add- to join one of his best friends, Hunt Baldwin …

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The Path to Priceless

Joyce King Thomas, the chief creative officer at McCann Erickson Worldwide's flagship agency in New York had humble beginnings in this business--an encouraging fact for those who didn't go from Portfolio Center straight to Wieden + Kennedy. According to Career Journal: First Post-College Job: I was offered two. One was working for Caterpillar as a brochure writer. I did not want to move to Peoria. The other was for …

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Social Media White FrogPaper

[Editor's Note] This text was provided to us by StrawberryFrog. I haven't changed it or added my thoughts. Although, I imagine I will do so in the comments here, as I hope you will. Prepared by Chip Walker, Ilana Bryant and Scott Goodson of StrawberryFrog 1. AN INTRODUCTION TO SOCIAL MEDIA AND SOCIAL MEDIA MARKETING What is social media marketing? Social Media Marketing is the act of a brand spreading its message …

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Tell A Great Story. It’s Really That Simple.

Global Director of Digital Strategies at Wieden + Kennedy, Renny Gleeson, has some important things to say about our business. He's not the first to say them, nor will he be the last. Be that as it may, it pays to linger on some of his main points published in Creativity. A lot of agencies and brands are doing interactive work because they have to. They know they have to. Like eating fish oil pills for your Omega-3. …

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Boulder Officials Like CP+B’s Brand of Creativity (To Say Nothing of Their Tax Revenue)

Adweek is running an article by Alex Bogusky, wherein he reflects on his welcome to the lovely hamlet of Boulderado. When we decided to move a portion of the agency to Boulder, Colo., a very surprising thing happened: The mayor's office asked to take a meeting. I was excited and a bit nervous. Boulder has done an amazing job managing its growth. Well, these people I admired so much opened the meeting with a great …

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