From Creativity: Paul Arden, an eccentric, revered creative responsible for some of the U.K.'s most popular advertising during his 14 years as Saatchi & Saatchi's executive creative director, died Tuesday of a heart attack. Mr. Arden, 67, left Saatchi in 1993 to start a film production company, Arden Sutherland Dodd, but continued to influence younger creatives with his first book, "It's Not How Good You Are, It's …
Hollywood Success In The Script For Coveny And Baldwin
Move over "Mad Men." There's a new advertising agency-based TV show in town. Variety and Gods of Advertising are both reporting that "Truth In Advertising," a show set in Chicago and written by former Leo Burnett employees, has been greenlighted by TNT. Steffan Postaer says, "A few years ago, one of my best friends, John Coveny left Leo Burnett -not happily I might add- to join one of his best friends, Hunt Baldwin …
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The Path to Priceless
Joyce King Thomas, the chief creative officer at McCann Erickson Worldwide's flagship agency in New York had humble beginnings in this business--an encouraging fact for those who didn't go from Portfolio Center straight to Wieden + Kennedy. According to Career Journal: First Post-College Job: I was offered two. One was working for Caterpillar as a brochure writer. I did not want to move to Peoria. The other was for …
Goodby Celebrates 25 Very Long Years In Advertising
This is funny. And it reminded me of this John Belushi clip: …
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Social Media White FrogPaper
[Editor's Note] This text was provided to us by StrawberryFrog. I haven't changed it or added my thoughts. Although, I imagine I will do so in the comments here, as I hope you will. Prepared by Chip Walker, Ilana Bryant and Scott Goodson of StrawberryFrog 1. AN INTRODUCTION TO SOCIAL MEDIA AND SOCIAL MEDIA MARKETING What is social media marketing? Social Media Marketing is the act of a brand spreading its message …
Tell A Great Story. It’s Really That Simple.
Global Director of Digital Strategies at Wieden + Kennedy, Renny Gleeson, has some important things to say about our business. He's not the first to say them, nor will he be the last. Be that as it may, it pays to linger on some of his main points published in Creativity. A lot of agencies and brands are doing interactive work because they have to. They know they have to. Like eating fish oil pills for your Omega-3. …
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Just Add Water
St. Paul-based copywriter, Craig McNamara, wrote to say he's linking to us. Link share requests don't interest me much, but McNamara is posting about this classic Betty Crocker ad and I can't argue with that. …
Reveal Your Process (If You Have One)
Do you want to let academics who study the creative process as it relates to advertising inside your award-winning head? If so, operators are standing by at PureProcess.net. …
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