Regarding Hugh MacLeod's latest doodle, Rob at Six Sentences only takes three words to say, "Delicious. Awful. Accurate." What say you? …
Continue Reading about Utterly Depressing Or A Necessary Reality Check? →
DIAL 1-800-SCARPELLI NOW WHILE SUPPLIES LAST
IHAVEANIDEA went all out to promote its Portfolio Night 6. They convinced DDB/Toronto to make this video, which required Bob Scarpelli to remain incredibly still throughout the production--a trying matter for any Worldwide Chief Creative Officer. …
Continue Reading about DIAL 1-800-SCARPELLI NOW WHILE SUPPLIES LAST →
TBWA Ain’t Scared
Stuart Elliott is in Dana Point for the 4As Conference. He heard some top people at TBWA distance themselves from all the wallowing about change. “Stop whining,” Lee Clow told the estimated 380 attendees. The new realities “shouldn’t be scary,” he said, because they offer “a huge opportunity for us” to become far more useful to marketer clients as they seek more effective ways to sell products. “If you want to …
It’s A Good Time To Be In Stories
Steve Rubel says what some have been saying for awhile now--there's a growing need for storytellers. He actually says, "digital storytellers," but I don't see the need to make that distinction. The story will be told digitally. We know that. Harvard Business Review last month noted that most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. "If they can’t, …
Agency Heads Learn To Shape Shift
Eric Karjaluoto of Ideas on Ideas interviewed Kevin "Lovemarks" Roberts, a.k.a. Saatchi Kevin, Worldwide CEO of Saatchi. I like his answer to the following question, even though I don't believe Roberts is a soothsayer. Eric: With the rapid changes occurring in today’s media space, do you believe there will be room for traditional agencies in ten years time? Kevin: No. “Traditional” anything will be under threat. …
Wonderful Discomfort
Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz. Jan Jacobs, co-founder, Johannes Leonardo, had this to say: Leo and I started the company because we feel it's the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value to their clients. I think through the years, testing methodologies, …
A Clown Suit Is Still A Suit
Would you trust this "joker" with your brand? According to Creativity, many big time brands do just that. By the way, Andrew Bancroft, a copywriter at Goodby Silverstein & Partners, is a former member of of the San Francisco-based sketch comedy group, Killing My Lobster. …
No, It’s Not An Ad For Phone Sex
Undercurrent is a social interactive think tank. They help brands and agencies understand and engage with a new generation of consumers that were born digital. It's also where Julia Roy works. Did I mention it's where Julia Roy works? Steve Hall did. …
